NAI investing in its sport supplement ingredient CarnoSyn

BY Michael Johnsen

SAN MARCOS, Calif. – Natural Alternatives International on Wednesday announced its expanded commitment to CarnoSyn, a studied, patent-protected beta-alanine ingredient for supporting an increase in muscle carnosine and athletic performance. 
As part of its commitment, NAI began to directly oversee the sales and distribution of CarnoSyn in the United States and abroad as of April 1. And NAI is previewing SR CarnoSyn – a new sustained release beta-alanine powder – at the upcoming SupplySide West conference in Las Vegas.
"NAI is investing significant resources towards building, promoting and protecting the CarnoSyn brand, as well as supporting the upcoming launch of our new SR CarnoSyn sustained release beta-alanine powder," stated Mark LeDoux, NAI's CEO and chairman. 
CarnoSyn beta-alanine is an ingredient in sports nutrition formulations that supports the synthesis of muscle carnosine, which acts as a buffer, delaying the onset of muscle fatigue and failure. Supplementing with CarnoSyn beta-alanine, which combines with histidine in the body to form carnosine, significantly increases the levels of carnosine in the muscle, the company stated. Carnosine's ability to buffer hydrogen ions keeps muscles contracting longer, which extends endurance, speeds muscle recovery, builds muscle strength and enhances peak performance capabilities.
SR CarnoSyn beta-alanine provides formulation flexibility via a sustained release profile, extending the benefits of beta-alanine to a much broader group of consumers with active lifestyles. SR CarnoSyn delivers higher levels of beta-alanine more comfortably in a single dose. SR CarnoSyn results in a sustained beta-alanine release that stays in the body longer for  carnosine synthesis. The net effect is higher muscle retention of carnosine. SR CarnoSyn delivers much higher dosage levels than instant release CarnoSyn before reaching the typical paresthesia-sensation threshold.

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