MyBite Vitamins, Real Ketones win DSN/ECRM Buyers’ Choice Awards

4/23/2019
MyBite Vitamins won the Drug Store News/ECRM Buyers Choice Award for its MyBite Vitamins Hers Multivitamin during ECRM’s Weight Management, Sports Nutrition, Vitamin & Hemp Solutions EPPS in April. Real Ketones was the finalist for its Real Ketones Prime D+ product.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

“MyBite Vitamins has created a new way of bringing excitement to the multivitamin category and Real Ketones has done a fantastic job creating a product that addresses the demand for keto products,” said Tony Giovanini, senior vice president of HBC for ECRM. “They are both examples of suppliers delivering innovation to help retailers differentiate their assortments.”

Company officials say that MyBite Vitamins offers a full line of vitamins including multis for her, him and kids. Additional wellness boosts include calcium, sleep, beauty, immune and energy. Every bite is only 25 calories or less per piece, vegetarian, gluten free, kosher certified, and contains no artificial colors or flavors, they say.

The winning MyBite Vitamins Hers Multivitamin offers the newest vitamin delivery system from Kate Jones and Marty Rifkin, the creators of gummy vitamins. This multivitamin is a bite-sized piece packed with chocolate, smooth caramel, roasted peanuts and a whipped center. MyBite Vitamins were developed to look and taste like a chocolate or candy treat, with a sophisticated and complex flavor profile that enables this new delivery system to appeal to millennials, Gen Xers and boomers.

“After doing extensive consumer taste tests, it was clear that MyBite has more mass appeal than ordinary gummies” said Jones. These little bites are packed with essential nutrients to help you feel healthy and happy – body, mind and taste buds. The multivitamin is expertly formulated, gluten free and vegetarian. For only 25 calories, you can enjoy a vitamin free of artificial colors, flavors or added preservatives.

Real Ketones, LLC was founded to help consumers learn about and experience the benefits of ketones as part of their overall health regimens, according to company officials. In addition to its products, each customer receives daily guidance, keto tips, grocery lists, recipes, and motivation directly to their email or text, as well as access to on-one support through their app profile.

The company’s Real Ketones Prime D+ product is the most powerful, longest-lasting ketone supplement in the market, according to the company. It carries double the dose of its competitors and is 2x stronger than the goBHB licensed formula. It integrates Real Ketones’ patented BHB Quad Salts with special Medium Cain Triglycerides (MCT’s).
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