HEALTH

MuscleTech, Rob Gronkowski partner on protein candy bar

BY DSN STAFF

MuscleTech, a sports nutrition brand, has partnered with pro football player Rob Gronkowski to launch a line of protein-rich candy bars.

The new Gronk Signature Protein Candy Bar, or Gronk Bar, was created with all the nutrition expected of a protein energy bar, but with the added taste of a candy bar, the company, which is based in Oakville, Ontario in Canada, said.

“One of our highest priorities at MuscleTech is to ensure that we not only provide competitive athletes with the fuel they need to perform at their greatest potential, but also continue delivering nutritional supplements and snacks that on-the-go users will love as a part of their everyday lifestyle. The Gronk Signature Protein Candy Bar delivers 20 g of protein sourced primarily from muscle-fueling whey protein and only 3 g of sugar,” Brian Cavanaugh, chief marketing officer of Iovate Health Sciences International, the parent company of MuscleTech, said. “As a champion-caliber athlete, Gronk is a natural fit for this partnership and helped build the ideal nutritional profile with our nutritionists. With his relentless drive, infectious spirit and engaging media personality, we are excited to tell the world about his newest addition to his nutritional regimen as he prepares for another football championship run this fall.”

Available in two flavors — chocolate deluxe and chocolate caramel peanut — each of the bars contains chocolate, caramel, bits of peanut and 20 g of protein, the company said.

“I’m pumped that I’ve been able to help design a high-quality protein bar that is good for you and tastes incredible — better than the unhealthy candy bar options on the market today,” Gronkowski said. “Fueling my performance gains never tasted so good, and I can’t wait to see what fans have to say about this bar once people try it.”

Gronk’s Signature Protein Candy Bar can now be found on the shelves at 7-Eleven, Walgreens and GNC, as well as Amazon, for the suggested retail price of $2.99.

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FDA clears Perrigo’s store-brand Imodium Multi-Symptom Relief

BY DSN STAFF

The Food and Drug Administration has approved Perrigo’s loperamide HCl and simethicone tablets, a store-brand equivalent of Imodium Multi-Symptom Relief. The approval, announced Friday, opens up Perrigo to launch the product in the fourth quarter of the year, which the company said it was planning.

The product will be packaged and marketed as store brands or a retailer’s own-brand, Perrigo said. It is indicated to relieve symptoms of diarrhea plus bloating, pressure and cramps. Retail sales totaled roughly $62 million for the past 12 months, according to IRI.

“This final approval and upcoming launch is an important accomplishment for our store brand OTC business,” Perrigo executive vice president and president of consumer healthcare Americas Jeff Needham said. “Key new product launches, such as loperamide hydrochloride and simethicone tablets, 2 mg/125 mg, provide our customers and consumers with high-quality, value alternatives in important treatment categories.”

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excedrin limited editions
HEALTH

Excedrin’s limited editions target everyday headache causes

BY David Salazar

Excedrin is looking to offer relief to consumers whose headaches have very specific everyday causes. The GSK Consumer Healthcare brand on Wednesday introduced its limited “Commuter Edition,” “Bad Date Edition” and “Adulting Edition” packaging for its pain reliever. The company offered them for free on Excedrin.com, and ended up out of stock, according to an Excedrin Instagram post.

“While the way headaches feel and impact people is very personal, there are some universal headache-inducing moments that many can relate to, be it bumper-to-bumper traffic during the daily commute, a bad date or simply navigating the woes of adulthood,” said Excedrin head pain expert Elizabeth Seng, a New York-based clinical psychologist. “Regardless of what your headache looks or feels like, we all share the same yearning for relief. I’m excited to help Excedrin in this important mission to deliver relief and empathy for headache sufferers.”

To share the news, Excedrin partnered up with food expert Antoni Porowski and fashion designer Tan France — both of whom star in Netflix’s “Queer Eye.”


In addition to the online availability of the special editions online, Excedrin offered thet Commuter Edition exclusively outside of New York City’s Penn Station — one of the city’s busiest hubs — starting at 7 a.m.

Excedrin said the launches were an extension of the brand’s “We See Your Pain” program, which is meant to help shed a light on how headache sufferers experience pain through creative visualizations. The campaign is meant to bring consumer insights to life by using custom visualizations and limited editions.

“People describe headaches with such vivid imagery — waves crashing, a wrecking ball, gears grinding,” said Excedrin marketing director James Masterson. “Through our ‘We See Your Pain’ campaign, we hope to demonstrate a new kind of understanding and relief for head pain sufferers. We want headache sufferers to know we understand their pain, we know what causes it, and we’re here to help.”

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