MuscleTech, Rob Gronkowski partner on protein candy bar
MuscleTech, a sports nutrition brand, has partnered with pro football player Rob Gronkowski to launch a line of protein-rich candy bars.
The new Gronk Signature Protein Candy Bar, or Gronk Bar, was created with all the nutrition expected of a protein energy bar, but with the added taste of a candy bar, the company, which is based in Oakville, Ontario in Canada, said.
“One of our highest priorities at MuscleTech is to ensure that we not only provide competitive athletes with the fuel they need to perform at their greatest potential, but also continue delivering nutritional supplements and snacks that on-the-go users will love as a part of their everyday lifestyle. The Gronk Signature Protein Candy Bar delivers 20 g of protein sourced primarily from muscle-fueling whey protein and only 3 g of sugar,” Brian Cavanaugh, chief marketing officer of Iovate Health Sciences International, the parent company of MuscleTech, said. “As a champion-caliber athlete, Gronk is a natural fit for this partnership and helped build the ideal nutritional profile with our nutritionists. With his relentless drive, infectious spirit and engaging media personality, we are excited to tell the world about his newest addition to his nutritional regimen as he prepares for another football championship run this fall.”
Available in two flavors — chocolate deluxe and chocolate caramel peanut — each of the bars contains chocolate, caramel, bits of peanut and 20 g of protein, the company said.
“I’m pumped that I’ve been able to help design a high-quality protein bar that is good for you and tastes incredible — better than the unhealthy candy bar options on the market today,” Gronkowski said. “Fueling my performance gains never tasted so good, and I can’t wait to see what fans have to say about this bar once people try it.”
Gronk’s Signature Protein Candy Bar can now be found on the shelves at 7-Eleven, Walgreens and GNC, as well as Amazon, for the suggested retail price of $2.99.
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