HEALTH

Molly Sims joins C&D team as Viviscal spokesperson

BY Michael Johnsen

Church & Dwight on Wednesday partnered with lifestyle influencer, model and actress Molly Sims in the promotion of its hair growth supplement Viviscal.

“We couldn’t be more excited to announce Molly Sims as the Viviscal spokesperson,” Robyn Safran, group brand manager of beauty marketing for Ewing, N.J.-based Church & Dwight, said. “Molly’s personal journey and history with Viviscal made her the perfect partner for the brand. So many women experience hair thinning and excess shedding throughout their life, yet are afraid to talk about. We are thrilled that Molly was willing to share her story and secret to beautiful hair, helping to bring this issue to the forefront, while reinforcing the brand’s heritage and No. 1 selling position in the market.”

“I first discovered Viviscal after suffering from hair breakage and shedding – and 25 years later, I am still taking it,” Sims said. “Viviscal has been by my side through every stage of my career and my life. That’s years of modeling, acting, hosting and after the birth of my three children. The results are real and I am so honored to partner with a brand I truly believe in.”

Over the past 25 years, people have used Advanced Hair Health products to help promote thicker and fuller looking hair. Viviscal supplements are formulated with AminoMar marine complex, which helps nourish thinning hair and promote existing hair growth.

The Viviscal Advanced Hair Health Program is available nationwide at retailers including Target, Walmart, Ulta Beauty, CVS and Walgreens.

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