mason vitamins
HEALTH

Mason Vitamins adds 3 new products

BY DSN STAFF

Mason Vitamins is expanding its lineup. The Miami Lakes, Fla.-based company has added three products to its offerings — DIM, Apple Cider Vinegar plus Matcha, and Beet Root with Magnesium supplements.

DIM, or diindolylmethane, is found in cruciferous vegetables, and Mason Vitamins said it is reported to produce changes in estrogen metabolism, which is thought to influence the development of certain hormone-dependent illnesses. The company also said it may increase defense against acute illnesses, and recommended merchandizing it in the women’s section of the supplement area to boost sales.

Mason’s Beet Root with Magnesium contains antioxidants, dietary fiber, calcium, iron, potassium, folate and manganese, the company said. Beets also are rich in nitrate, which can help lower blood pressure, while supporting increased energy and stamina. Mason Vitamins recommended merchandising beetroot supplement in the antioxidant section of the supplement area.

The company’s Apple Cider Vinegar with Matcha supplement is meant to support healthy digestion and metabolism to promote weight loss goals. The company recommended merchandising the product in the diet section.

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ultucup
HEALTH

UltuCup joins ranks of menstrual cup segment

BY DSN STAFF

Ultumum, based in Kitchener, Ontario has joined the menstrual cup segment with its latest product, the UltuCup. The reusable menstrual cup collects, rather than absorbs, period blood for up to 12 hours leak-free.

The company said that in the last decade, menstrual cups have gone from being a niche product to being a common alternative to traditional menstrual care products.

The UltuCup is made from 100% healthcare-grade silicone designed for the consumer’s sensitive anatomy. The product has air holes to assist removal, a bell shape to ensure proper positioning and a smooth rim for long-lasting comfort and gentle insertion.

The UltuCup is reusable, its packaging is recyclable and the starter guide is printed on recycled paper with vegetable-based inks. The product’s packaging, which features a minimal design, is supposed to ensure customer satisfaction and limit the product’s environmental impact.

The UltuCup is available in three sizes: Model 1, Model 2 and the Low Cervix Model. The Low Cervix Cup, or The Mini Cup, is recommended for individuals with a low cervix, or for those who feel that Model 1 is too long.

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Theraflu PowerPods
HEALTH

GSK Consumer Healthcare unveils Theraflu PowerPods

BY David Salazar

Looking to make cold and flu symptom relief from a known name more convenient, GSK Consumer Healthcare has introduced Theraflu PowerPods Severe Cold. Available in both daytime and nighttime varieties, PowerPods can be used with single-serve coffee machines to brew a cup of Theraflu.

“At GSK, we continuously challenge ourselves to provide Theraflu consumers with new ways to ‘do sick differently’,” said Latisha Tillie, senior brand manager of Theraflu. “Our goal with the launch of PowerPods is to expand cold and flu remedies beyond the medicine cabinet and into the center of everyday wellness — the kitchen.”

Alongside the launch, GSK Consumer Healthcare declared the first week of October the first week of cold and flu season. The company said it compared historical incident data from the Centers for Disease Control and Prevention, Sickweather social sentiment regarding illness symptoms and U.S. sales fo Theraflu products to note that this week is when the incidence of influenza-like illness is set to start to increase for the season.

The company created the Cold & Fly Tracker in partnership with the Weather Channel to help consumers keep track of flu activity.

Theraflu PowerPods are available online and at major retailers nationwide, the company said.

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