lifestyles ultra-sensitive platinum

LifeStyles intros Ultra-Sensitive Platinum condoms

BY David Salazar

LifeStyles is introducing its thinnest latex condom to date under its namesake brand. The Iselin, N.J.-based company has launched LifeStyles Ultra-Sensitive Platinum condoms, which are 52% thinner than a regular condom.

LifeStyles Ultra-Sensitive Platinum condoms include a smooth texture and included Ultraglide lubricant meant to offer maximum pleasure, the company said, noting that the product also is free of parabens.

“We are thrilled to announce the launch of our newest and thinnest condom in the LifeStyles portfolio, Ultra-Sensitive Platinum,” said Jeyan Heper, CEO of LifeStyles. “Staying protected and bringing consumers closer than ever before remain our top priorities and this condom achieves both. Consumers can feel protected and reassured but also experience maximum pleasure for a closer, more intimate feel.”

The product has launched at drug, grocery, convenience and mass retailers across the United States, as well at


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