LifeScan’s OneTouch Reveal mobile app adds 3 new features
Blood glucose monitoring brand LifeScan has unveiled a revamped OneTouch Reveal mobile app, adding three features to offer patients managing their diabetes more insights. The brand — which Johnson & Johnson sold to Platinum Equity for $2.1 billion in early October — said that the new features augment the app’s central feature, a timeline of blood sugar events and activities organized in a color-coded logbook.
The new features include automatic notifications about high or low patterns if a patient opts into them. The notifications offer five different messages — a high pattern detected over one week, a low pattern detected over one week, a high recurring pattern over two weeks, a low recurring pattern over two weeks and a sync reminder.
The new OneTouch Reveal mobile app also allows for goal setting and tracking for such items as blood glucose tests, carbohydrates, logging and daily step goals. Additionally, the new app features an A1C comparator that shows users their nine-day A1C average compared with the inputted lap A1C.
“The OneTouch Reveal mobile app has great features for a visual person like me,” said Mila Clarke Buckley, a OneTouch Verio Flex meter and OneTouch Reveal mobile app user who also runs the blog Hangry Woman. “I didn’t think the app could get any better, but with this upgrade I can now set up and track my personalized goals and visualize my progress over time with the app’s new goal tracking functionality. The new push notification messages enable me to not skip a beat while on the go. I can just note, take action to get back into range and get back to my daily life.”
The app syncs with the OneTouch Verio Flex blood glucose monitoring system through its built-in Bluetooth technology. The brand said that the app is available for free in the Apple App Store and Google Play store.
Garden of Life, Alicia Silverstone launch mykind Organics Herbals
Palm Beach Gardens, Fla.-based Garden of Life partnered with actress, best-selling author and health advocate Alicia Silverstone to co-create a line of herbal supplements that are Certified USDA Organic, Non-GMO Project Verified, gluten-free and vegan. Mykind Organics Herbals, supplements created without harsh toxic pesticides, herbicides or fungicides, use an extraction method that ensures desired potency in each formula.
The mykind Organics Herbals line features 16 supplements in tablets, powders, sprays, liquids and gummies.
The suite of products includes: Turmeric Pain Relief; Maximum Strength Turmeric Joints and Mobility; two-month and four-month supply of Extra Strength Turmeric Inflammatory Response; Fermented Organic Turmeric Boost Inflammatory Response; Turmeric Inflammatory Response Gummy; Golden Milk Powder Recovery & Nourishment; Adrenal Daily Balance; Ashwagandha Stress & Mood; Elderberry Immune Syrup; and Elderberry Immune Gummy, among others.
PepsiCo announces Health Warrior acquisition
Health Warrior, a nutrition company that focuses on creating such plant-based products as nutrition bars, will be joining the PepsiCo portfolio.
The Purchase, N.Y.-based company announced its acquisition in a transaction that will further expand its reach into the nutrition category.
“We’re thrilled to welcome the innovative Health Warrior brand to the PepsiCo family,” Al Carey, CEO of PepsiCo North America, said. “We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.”
Founded in 2011, Health Warrior was created by Dan Gluck. Shane Emmett and Nick Morris, who wanted to help make nutrient-dense food more accessible to consumers. The brand’s products are low in sugar and made from non-GMO and gluten-free ingredients, the company said.
“We’re fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people,” Shane Emmett, CEO of Health Warrior, said. “With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior’s growth. This is the whole reason we started the company.”
Emmett will continue to lead the business from its current headquarters in Richmond, Va. In addition, the health-focused brand will be placed under the PepsiCo Hive, which is a newly created entity within the company that is focused on growing emerging, smaller brands.
“This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” Seth Kaufman, president of PepsiCo North America Nutrition and who oversees The Hive, said. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high-value categories and consumers, while benefitting from our expertise and resources to bring plant-based nutrition to more people.”