HEALTH

Kimberly-Clark, BrandShare launch exclusive Caregiver Box through Sam’s Club

BY Michael Johnsen

IRVING, Texas – Kimberly-Clark and BrandShare recently launched a new Caregiver Box available for Sam’s Club members at the retailer’s pharmacies nationwide.
 
“With tens of millions of Americans assuming direct responsibility for caring for elderly, disabled or infirm family members, the Caregiver Box is an essential platform to reach, educate, inspire and reward these unsung heroes, many of whom have full-time jobs and children to care for,” stated Giselle Guzman, Kimberly-Clark’s brand manager of shopper marketing.
 
BrandShare began working with Sam’s Club in the summer of 2016 for the creative development, production, fulfillment and management of Sam’s Cub sample box programs. The Caregiver Box marks BrandShare’s first offering with Sam’s Club for the development of a custom sample box.

“Having entered the subscription and loyalty marketing sphere in 2014, the application of our sampling expertise to Sam's Club Pharmacy customers—and the family members they care for—is a natural extension of our marketing partnerships with the nation’s leading retailers,” commented Bekki Gredinger,  BrandShare SVP.   

Sponsored by Kimberly-Clark, each Caregiver Box has a retail value of $30 and includes relevant health and wellness products and samples. Caregiver Boxes are available exclusively to Sam’s Club members who purchase Depend Absorbent Underwear. A redeemable voucher is included in all Depend packages and members can bring the voucher to their local Sam’s Club Pharmacy counter to receive the Caregiver Box.  

Also included are literature from the Alzheimer’s Foundation of America and a comprehensive, high quality spiral-bound mini-booklet published by the Caregiver Action Network and Depend. The booklet features detailed guidelines on how to care for loved ones, how to manage patient files along with checklists for doctors’ visits, stress management techniques and community resources.
 
 

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WebMD taps 17-year company veteran as new CEO

BY Michael Johnsen

NEW YORK – WebMD Health on Monday elevated president Steven Zatz to CEO, effective immediately.  The company also announced that David Schlanger, who has served as CEO since 2013, is leaving the company by mutual agreement.

"Steve and his very talented team have done a great job in developing Medscape into a global brand and in further strengthening WebMD's position as the leading brand of heath information for consumers," stated Martin Wygod, WebMD chairman.

Zatz has been a member of the senior leadership of WebMD and its predecessor companies for 17 years.  Zatz was named president of WebMD in 2013 and, for the last three years, has been responsible for all aspects of the company's advertising and sponsorship business, which represents approximately 80% of the company's revenue.

"On behalf of the board of directors, we thank David for his contributions as CEO over these last three years," Wygod added. "Under David's and Steve's leadership, we have achieved strong financial results, extended our market leading position and strengthened the WebMD and Medscape brands. We wish David well in his future endeavors and Steve continued success in his new position."
 

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Congressional DS Caucus delivers wakeup call to Congress: Sleep is important

BY Michael Johnsen

WASHINGTON — At the 27th Congressional Dietary Supplement Caucusluncheon briefing, “Counting on Your Sleep: Health and Dietary Supplements,” which took place this week, Michael Grandner, director Sleep and Health Program and assistant professor, psychiatry, medicine and psychology at the University of Arizona College of Medicine, awakened an audience of more than 30 congressional staffers to the health consequences of sleep, addressing the negative outcomes from lack of sleep and the dietary supplements that can help improve sleep.

“This is an important aspect of health. It’s been shown that six hours or less of sleep at night, on average, is associated with things like impaired performance, obesity, diabetes, hypertension, poor mental health, inflammation and even shorter life span,” Grandner said. “I know in D.C. there are lots of people who are skimping on sleep, but there’s a really important public health message here.”

In addition to presenting some of the more commonly known dietary supplements that are taken to help support healthy sleep, such as valerian, melatonin, chamomile and tryptophan, Grandner discussed others like hops, exogenous GABA and glycine. He also talked about how nutrient deficiencies can negatively affect sleep.

For example, low levels of melatonin can cause a shallow sleep, insomnia and awakenings; low levels of magnesium can cause decreased melatonin function; low levels of vitamin D can be responsible for lower sleep quality and insomnia symptoms; and iron deficiency can cause restless legs syndrome.

“Sleep is part of our biology. It’s really important for health," he said. "Now is a time of great opportunity where the advances in sleep science are moving faster than they have ever before, and we can really leverage this to improve health and nutrition across the board—not just in the areas of sleep disorders.”

The educational event was sponsored by the bipartisan Congressional Dietary Supplement Caucus and co-hosted by the leading trade associations representing the dietary supplement industry — the American Herbal Products Association, the Consumer Healthcare Products Association, the Council for Responsible Nutrition, the Natural Products Association and the United Natural Products Alliance.

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