Jocko Willink to keynote ECRM VMS event
ECRM’s upcoming Vitamin, Weight Management and Sports Nutrition EPPS, set to kick off Sept. 30, will feature a keynote from retired Navy SEAL and best-selling author Jocko Willink. Willink, who also has a line of supplements, will give a talk titled “Combat Leadership: Build High Performance, Winning Teams.”
The focus of his ECRM keynote will be how retailers and suppliers can lead in dynamic situations, and will take place on Sept. 30, the first day of the event, which goes until Oct. 4 in Phoenix.
Willink’s talk will be based on his experience leading SEAL Team Three’s Unit Bruiser, which became the most highly decorated special operations unit of the Iraq war. A Silver Star and Bronze Star recipient, when Willink retired from the the Navy, he co-founded Echelon Front, a leadership consulting company. Willink’s leadership principles are the subject of his New York Times best-selling book, “Extreme Ownership: How U.S. Navy SEALs Lead and Win.” His latest book, “The Dichotomy of Leadership,” is co-authored with Leif Babin and is set to be released later this month.
Willink’s line of supplements for athletes will be showcased at the ECRM event. Products include Jocko Molk protein powder, Jocko discipline Force Multiplier pre-workout, Jocko Joint Warfare for anti-inflammation and Iced Jocko White Tea.
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