Implus acquires RockTape
Athletic, fitness and outdoor accessory company Implus is adding to its portfolio with its latest acquisition. The Durham, N.C.-based company recently announced the acquisition of RockTape, a maker of kinesiology tape, medical education and other health-and-wellness products.
“We’re excited to be partnering with the RockTape team and think the brand has massive room for growth within our current distribution network,” said Implus CEO Seth Richards. “In addition, the existing team’s experience in the clinical channel should provide tangible benefits for a number of our other brands.”
RockTape will join Implus’ existing portfolio of health-and-wellness brands, which include TriggerPoint, Harbinger, Spenco, Perfect Fitness and SKLZ. As part of the deal, Implus will maintain RockTape’s office in Campbell, Calif., as it will support the expansion of the newly created vertical within Implus for RockTape and other products.
“My team and partners at RockTape built an awesome business by providing great product and relevant education with the key focus of making people’s lives better,” said Greg van den Dries, CEO of RockTape. “I think Implus is the perfect partner to build on those core values.”
Implus is majority-owned by Boston-based investment firm Berkshire Partners. Since the company invested in Implus in April 2015, it has made nine acquisitions, including RockTape.
HRG highlights best August launches from up-and-coming products
Hamacher Resource Group looked at up-and-coming products to watch in August that it thinks should be on retailers’ radar. Waukesha, Wis.-based HRG said that during August, its team reviewed 227 new products, 79% (179) of which were wellness products, 7% of which were OTC products and 14% (32) were beauty products.
Theraflu PowerPods Daytime Severe Cold
The GSK Consumer Healthcare brand brought more convenience to its mainstay cough-cold product with the launch of
its PowerPods. Designed to be used with single-serve coffee makers, the product’s distinct and convenient form is what HRG said put it at the top of the list.
BioFreeze Soothing Pain Relief Cream
As it celebrates 25 years, the external analgesic brand from Hygenic, BioFreeze, has added a new formulation to its line of products. The soothing pain relief cream joins its classic gel and continuous spray products to relieve pain from sore muscles, backaches, sore joints and arthritis.
ClearPop Rapid Earache Relief
Looking to relieve earaches without medicine, ClearPop uses biomechanics and such ingredients as xylitol and vitamin C to help relieve pressure inside a child’s ear to relieve pain. Children suck on it like a lollipop to amplify suction in the oral cavity, while the ingredients loosen mucus to unblock the middle ear.
Pampers Pure Protection Diaper, Size 6, 38 count
Earlier this year, Pampers introduced the Pure Protection Diapers line, which is hypoallergenic and free from such ingredients as chlorine, fragrances, parabens and latex. They added sizes and larger pack sizes to the line in August, opening the option up to more parents.
Gold Bond Ultimate Cracked Skin Relief Fill & Protect Cream
Gold Bond’s latest offering is looking to fill cracks, minor cuts and scrapes. The product, which contains aloe vera and conditioning ceramides, is designed to repair chapped skin and leave skin soft and smooth. The cream also is designed to last through handwashing for long-lasting protection.
NasoNeb looks to build awareness of its sinus therapy device
Prescription drugs aren’t the only products that make the transition from prescription-only to the OTC aisle. NasoNeb’s Sinus Therapy System recently made the switch, so Drug Store News caught up with NasoNeb president William Flickinger to discuss how the company is looking to make consumers aware of the recent switch and help retailers build out their sinus care offerings with the product.
Drug Store News: Tell us about NasoNeb. How does it work?
William Flickinger: The patented NasoNeb Sinus Therapy System delivers a high concentration of medication throughout the nasal and paranasal sinus cavities, unlike spray bottles that reach only the front of the nasal cavity or irrigation bottles that reach only two-thirds or so of the cavity with a weak solution.
The NasoNeb STS is used to deliver NasoNeb Moisturizing Nasal Solution, any saline products and prescription medications for people suffering from nasal allergies, sinus infections and other sinus conditions. The NasoNeb technology has been the subject of several clinical studies at leading universities and institutions, including positive outcomes studies.
The NasoNeb STS includes a compressor that delivers filtered air into the NasoNeb Cup Assembly via a supply tube. The air exits a small port in the cup. This airflow draws fluid into the airstream to create a spray. The large droplet size of the spray ensures the medication stays in the nasal cavity and out of the lungs. The airflow pushes the spray deep into the nasal cavity, past those structures that stop weaker sprays delivered by spray bottles.
The NasoNeb System has moved from prescription-only to OTC. Physicians have had experience with the prescription-only NasoNeb for several years. They know the product and recommend it by name to their patients.
Eventually, the cup assembly and tubing should be replaced about every six months. The NasoNeb STS Supply Kit is an opportunity for additional revenue.
DSN: How are you promoting the product to consumers in-store?
WF: We have created an attractive aisle display and work with retailers to provide in-store coupons, promotions, photos for ads in circulars and in-store flyers. Temporary price reductions are scheduled for maximum sales impact in peak seasons.
DSN: How about out of store and through educational vehicles?
WF: Consumers visit the NasoNeb website, where we have many resources for them, including detailed descriptions, introductory and how-to-use videos, and testimonials from actual users. Consumers often find us through our Facebook page, where there is a growing community that interacts with each other, shares our posts and responds to boosted posts. They also can find our videos on our YouTube and Vimeo channels. We have developed radio scripts to be used with local market, and are expanding our social media campaign.
DSN: How can retailers maximize sales from it in terms of marketing and merchandising?
WF: Strategically place the product in such high-traffic areas as the cough-cold section to ensure its visibility to the consumer, particularly during the cough-cold and allergy seasons. This could be placement in the aisle display, on an endcap and near the pharmacy counter. Ensure that the pharmacist and pharmacy tech are aware of the product and its benefits. NasoNeb provides educational tools for the pharmacist and pharmacy techs to ensure they are familiar with the NasoNeb STS and why it is superior to other delivery systems.
DSN: Are there other products in your pipeline? Can you tell us about them?
WF: We continue to investigate additional opportunities to extend the NasoNeb franchise. For instance, we recently released NasoNeb Moisturizing Solution. When used in the NasoNeb STS, NasoNeb Moisturizing Nasal Solution provides an intensive, deep moisturizing experience. Its dual-salt formulation contains multiple moisturizers and is pH balanced for the nose. It is less drying than saline, non-habit-forming and safe for daily use. The NasoNeb Moisturizing Nasal Solution and Supply Kit represent repeat sales in a razor-razorblade model.