Hy-Vee structures in-store nutrition tours around disease states
Hy-Vee, which has been a pioneer in the use of in-store dietitians in supermarkets, recently began rolling out a new dietitian-led store tour program. The effort is focusing on three disease states in particular — diabetes, hypertension and high cholesterol.
“We decided that we want to make a difference in these three disease states,” said Aaron Wiese, vice president of Hy-Vee’s HealthMarkets and health and wellness strategy. “The reality is, that’s where most of the cost of health care comes from, so we look at what can we do with food to help our customers manage and prevent those diseases.”
Hy-Vee is offering one store tour per week in each participating store for each of the disease states, for a total of three tours per week in each store. Dietitians lead interested customers on a predesigned tour in which they are shown how to select products that can help with their specific condition.
The company conducted an extensive marketing campaign to launch the program, including email messaging, social media, point-of-sale materials, in-store announcements and a direct mail campaign to people in Hy-Vee’s trade areas. In addition, awareness of the store tours has spread through word-of-mouth and through the dietitians’ own long-standing relationships with the customers in the communities they serve.
Wiese said the expanded tours have been a success have attracted new customers.
“Consistently, we are seeing more and more customers taking us up on this offer,” Wiese said. “It’s a free chance to walk a grocery store with a registered dietitian and have your questions answered.”
Consumers often struggle putting the dietary advice of their doctors into practice, he said, and in-store dietitians can help them form a bridge between a physician’s recommendation to eat less sugar, for example, and the actual selection of products in the store. In addition, shoppers often are the caregivers for others in their households who have disease states and might not have been present for the patient’s conversation with the doctor.
“Sometimes it’s important to get that basic education about how to read a product label,” Wiese said about the guidance the tours offer. “Sometimes it is showing them where that product is or where to shop in the store.”
Hy-Vee has long offered diabetes prevention programs in its stores, and even has certified diabetes educators in several of its metro markets, but the new program represents an expansion of the offering.
“This is an area where we will continue to innovate and bring more value to our customers through our dietitians,” Wiese said. “The reality that people are starting to understand is that food has a marked impact on overall health. What you put into your body makes a world of difference with regard to how you feel.”
The company currently employs 165 dietitians across its 246-store network, with some dietitians covering multiple stores.
LifeScan’s OneTouch Reveal mobile app adds 3 new features
Blood glucose monitoring brand LifeScan has unveiled a revamped OneTouch Reveal mobile app, adding three features to offer patients managing their diabetes more insights. The brand — which Johnson & Johnson sold to Platinum Equity for $2.1 billion in early October — said that the new features augment the app’s central feature, a timeline of blood sugar events and activities organized in a color-coded logbook.
The new features include automatic notifications about high or low patterns if a patient opts into them. The notifications offer five different messages — a high pattern detected over one week, a low pattern detected over one week, a high recurring pattern over two weeks, a low recurring pattern over two weeks and a sync reminder.
The new OneTouch Reveal mobile app also allows for goal setting and tracking for such items as blood glucose tests, carbohydrates, logging and daily step goals. Additionally, the new app features an A1C comparator that shows users their nine-day A1C average compared with the inputted lap A1C.
“The OneTouch Reveal mobile app has great features for a visual person like me,” said Mila Clarke Buckley, a OneTouch Verio Flex meter and OneTouch Reveal mobile app user who also runs the blog Hangry Woman. “I didn’t think the app could get any better, but with this upgrade I can now set up and track my personalized goals and visualize my progress over time with the app’s new goal tracking functionality. The new push notification messages enable me to not skip a beat while on the go. I can just note, take action to get back into range and get back to my daily life.”
The app syncs with the OneTouch Verio Flex blood glucose monitoring system through its built-in Bluetooth technology. The brand said that the app is available for free in the Apple App Store and Google Play store.
Garden of Life, Alicia Silverstone launch mykind Organics Herbals
Palm Beach Gardens, Fla.-based Garden of Life partnered with actress, best-selling author and health advocate Alicia Silverstone to co-create a line of herbal supplements that are Certified USDA Organic, Non-GMO Project Verified, gluten-free and vegan. Mykind Organics Herbals, supplements created without harsh toxic pesticides, herbicides or fungicides, use an extraction method that ensures desired potency in each formula.
The mykind Organics Herbals line features 16 supplements in tablets, powders, sprays, liquids and gummies.
The suite of products includes: Turmeric Pain Relief; Maximum Strength Turmeric Joints and Mobility; two-month and four-month supply of Extra Strength Turmeric Inflammatory Response; Fermented Organic Turmeric Boost Inflammatory Response; Turmeric Inflammatory Response Gummy; Golden Milk Powder Recovery & Nourishment; Adrenal Daily Balance; Ashwagandha Stress & Mood; Elderberry Immune Syrup; and Elderberry Immune Gummy, among others.