Huggies launches Special Delivery diapers
Kimberly-Clark’s Huggies brand of diapers is introducing its Special Delivery diapers, made with 23% plant-based materials and designed to offer babies leak protection and comfort.
The Huggies Special Delivery Diapers feature a baby-facing liner and waistband made with plant-based materials, including sugarcane, which the company said is meant to help provide superior absorption and fit. The diapers are free of parabens, fragrance and elemental chlorine, and are hypoallergenic.
“We are inspired by the loving bond that a parent feels with their baby and their desire to provide the very best care to their babies that they possibly can,” said Kristine Rhode, Huggies North America brand director. “These insights led us to create our most perfect diaper, so parents can provide their own perfect care.”
The Huggies Special Delivery Diapers launch at major U.S. retailers at the end of July and will be available in sizes newborn through size 6. Each size option includes designs that the company said responds to market trends while also including the Huggies wetness indicator.
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