HRG relocates nausea & motion sickness to digestive set for better traction

BY Michael Johnsen

WAUKESHA, Wis.— Hamacher Resource Group on Tuesday announced the completion of its semiannual update to its taxonomy system for health, beauty and wellness, home health care and general merchandise products with notable adjustments to reflect industry changes.

The September 2017 Fine Lines updates include the move of motion sickness and vertigo products from Pain Relief to a new subcategory “nausea and motion sickness” in Digestive Health.

HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessary based on consumer market changes, emerging categories and subcategories or to reflect merchandising trends.

The team moved motion sickness and vertigo products to the Digestive Health category based on consumer and market behavior, and the trend of manufacturers of these products as well as retailers classifying them in the digestive department. These additions to Digestive Health expand the category by including more symptom treatments.



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