HEALTH

Hisamitsu intros larger Salonpas Pain Relief Patch

BY DSN STAFF

Hisamitsu America, the parent company of Salonpas, has unveiled the line’s latest addition.

The Florham Park, N.J.-based company launched the new Salonpas Pain Relief Patch Large, which comes in a double-sized value pack that features nine patches.

“There is only one OTC topical pain reliever that is FDA-approved like prescription medicine and that’s the Salonpas Pain Relief Patch,” John Incledon, president and CEO of Hisamitsu America, said. “We understand that many consumers suffer from back pain, as it is the most common area of pain. As a response, we decided to launch the new Salonpas Pain Relief Patch Large. They’re twice the size as before with the power to target large pain areas. We also included nine patches in this new product to provide a better value to our consumers. Since the patches are now double the size, there is a 35% savings on an equivalized patch basis.”

To launch the product, the company will launch a national broadcast campaign. Salonpas’ Pain Relief Patch Large retails for $17.99. Further information on the product can be found on the company’s website.

“Clinical trials demonstrated that the Salonpas Pain Relief Patch works up to 12 hours on mild to tougher moderate pain,” journalist Bob Arnot, the author of books on nutrition and health, and previously chief medical correspondent at NBC and CBS News, said. “As a 70-year-old active athlete, I suffer from pain as a result of training and competing. I was a huge fan of the previous Salonpas Pain Relief Patch, and it is great that it is now available as a double-size, larger patch which targets my back pain.”

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Basic Care leads Amazon’s OTC search results

BY DSN STAFF

When searching Amazon for some kind of allergy relief, Basic Care, a brand exclusive to the e-retailer, is leading the paid advertising results.

This information comes from new analysis from Kantar Media, which looked at such popular keyword phrases as allergy pills, allergy medicine and allergy relief during the weeks of Aug. 1 to 15.

According to the data, Zyrtec came in second and Claritin came in third within the allergy search category.

In addition, Amazon’s private-label brands were among the top contenders in the vitamins category. The company’s Amazon Elements, Solimo and Whole Foods’ 365 Everyday Value ranked No. 17, 8 and 9 on the top 17 vitamin keyword results.

Within the cough-cold categories, Amazon’s brands also were present when users searched for cold medicine, cough suppressant or cough syrup. Out of 35 brands advertising with those words, the company’s Solimo brand came in at No. 8 while the 365 Everyday Value came in at No. 9.

It wasn’t just the health category the online giant was disrupting. The same data shows Amazon’s brands leading the personal care and household items categories.

Amazon Elements came in top place when users searched for baby wipes, beating Huggies and Pampers, which ranked in the second and third spots.

Solimo came in second on the keyword lotion and Amazon’s Mama Bear came in fourth in the laundry detergent keyword, while Presto came in 10th.

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MegaFood expands supplements line

BY DSN STAFF

MegaFood, a brand that focuses on creating vitamins and supplements with whole foods, unveiled its new innovations.

The Baltimore-based company is introducing four new innovations that are Non-GMO Project Verified and certified Glyphosate Residue Free, or GRF, by the Detox Project.

“At MegaFood, we’re all about nutrition with ambition — from producing high-quality supplements made with real food from trusted farm partners to revolutionizing the agriculture system through our social impact initiatives, we are out to change the world by using our business as a force for good,” Robert Craven, CEO of MegaFood, said. “For over 40 years, we’ve been committed to making premium supplements with real, whole foods — and today, that dedication is stronger than ever. In working with farm partners that share our passion for sustainable and regenerative agriculture, our new innovations are a testament to our commitment to ‘real’ nutrition you can see and taste.”

The brand’s new innovations include:

  • Adult Multivitamin Powders, which are free of sweeteners and preservatives and come in Daily Multi Powder for Women, Daily Multi Powder for Women 55+, Daily Multi Powder for Men, Daily Multi Powder for Men 55+, Daily Multi Powder for Baby and Me and Daily Multi Powder Iron Free varieties;
  • MegaFood Gummies, which address such issues as immunity, joint health and sleep support among others. Each is made with two grams of sugar or less, real food sourced from trusted farm partners and does not contain added colorings, preservatives or high-fructose corn syrup;
  • Acute Defense Tablets, which contain high-quality echinacea, vitamin C, zinc and elderberry. It is formulated to support quick immune system responses and encourages optimal immune health; and
  • Shelf Stable Probiotics, which is made with vegetarian acid-resistant capsules, and comes in Digestive Health, Mood, Energy, Immune Defense and Women’s Health varieties.

Further information on each of the new products, including pricing, can be found on MegaFood’s website.

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