HEALTH

Hisamitsu intros larger Salonpas Pain Relief Patch

BY DSN STAFF

Hisamitsu America, the parent company of Salonpas, has unveiled the line’s latest addition.

The Florham Park, N.J.-based company launched the new Salonpas Pain Relief Patch Large, which comes in a double-sized value pack that features nine patches.

“There is only one OTC topical pain reliever that is FDA-approved like prescription medicine and that’s the Salonpas Pain Relief Patch,” John Incledon, president and CEO of Hisamitsu America, said. “We understand that many consumers suffer from back pain, as it is the most common area of pain. As a response, we decided to launch the new Salonpas Pain Relief Patch Large. They’re twice the size as before with the power to target large pain areas. We also included nine patches in this new product to provide a better value to our consumers. Since the patches are now double the size, there is a 35% savings on an equivalized patch basis.”

To launch the product, the company will launch a national broadcast campaign. Salonpas’ Pain Relief Patch Large retails for $17.99. Further information on the product can be found on the company’s website.

“Clinical trials demonstrated that the Salonpas Pain Relief Patch works up to 12 hours on mild to tougher moderate pain,” journalist Bob Arnot, the author of books on nutrition and health, and previously chief medical correspondent at NBC and CBS News, said. “As a 70-year-old active athlete, I suffer from pain as a result of training and competing. I was a huge fan of the previous Salonpas Pain Relief Patch, and it is great that it is now available as a double-size, larger patch which targets my back pain.”

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