HEALTH

higi’s ‘I Can’ campaign kicks off in American Heart Health Month

BY David Salazar

Consumer health tech company higi is rolling out a new campaign to empower consumers during American Heart Health Month. The “I Can” campaign is launching alongside the company’s “Love My Heart” program, which looks to remind consumers to know their numbers while educating about prevalence, risk factors and prevention options for heart disease.

The “I Can” campaign is a yearlong effort to provide health condition and prevention information while empowering consumers to take control of their own health using higi screening data as part of their health routine, the company said. Each month the campaign will focus on a specific health condition — diabetes, heart health or brain and mental health — with station’s offering screening information and resources to help improve consumer understanding of the conditions.

“We’re working to expand awareness and screenings and enable consumers to navigate to quality healthcare, especially those who struggle to access primary care,” said higi CEO Jeff Bennett. “During February alone, nearly 4 million free screenings will be completed at higi stations nationally to allow consumers to learn more about their heart health. According to the CDC, one in three Americans have high blood pressure and are at a higher risk for cardiovascular disease.”

The company said that consumers are encouraged to visit a local higi health station to know their heart health numbers and learn more about potential heart conditions. The company said it would be at the Health Information and Management Systems Society Conference in Orlando from Feb. 11-15 to help share information about its offerings with healthcare organizations.

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