HHS commits $10 million to curb tobacco use, obesity
WASHINGTON The Department of Health and Human Services on Thursday awarded $10 million to 10 national nonprofit organizations to support public health efforts to reduce tobacco use and reduce obesity through increased physical activity and improved nutrition.
These competitive awards are part of the HHS Communities Putting Prevention to Work initiative, a prevention and wellness initiative funded under the American Recovery and Reinvestment Act of 2009.
“Communities Putting Prevention to Work will transform the environments where Americans live, work, learn and play to promote health and prevent heart attack, cancer, diabetes and stroke,” stated HHS secretary Kathleen Sebelius. “As our nation’s healthcare system evolves, preventing disease will improve Americans’ quality of life.”
“In the United States, 7-of-10 deaths result from chronic disease, with tobacco, obesity, poor nutrition and lack of physical activity as the key risk factors for disease,” commented HHS assistant secretary for health Howard Koh. “We are proud to partner with these national organizations that have proven their expertise and will advance progress in helping Americans achieve and enjoy better health.”
Of the 10 organizations receiving $1 million grants, seven organizations will receive funding for obesity prevention and three will receive funding for tobacco prevention and cessation.
Examples of the strategies being funded include incentives to food retailers to locate and offer healthier options in underserved areas; healthier choices in child care, schools and the workplace; subsidized memberships to recreational facilities; safe routes to school; and evidence-based strategies that discourage tobacco use and increase utilization of cessation programs. The awardees are American Academy of Pediatrics, American Heart Association, American Lung Association, Association of American Indian Physicians, BlazeSports America, Community Food Security Coalition, National Association of Latino Elected and Appointed Officials Educational Fund, National Recreation and Parks Association, Sesame Workshop and Society for Public Health Education.
CPPW reflects HHS’ broader commitment to helping prevent disease before it starts. The program has five distinct initiatives: a community initiative, a states and territories change initiative, a states chronic disease self-management initiative, the national organizations initiative and a supporting media campaign.
In addition to these new grant awards to national organizations, HHS soon will launch a National Prevention Media Campaign that will deliver hard-hitting advertisements to complement and support the work of CPPW. A contract for $28 million recently was awarded to the Academy for Educational Development. This new media contract also will develop consumer materials for First Lady Michelle Obama’s Let’s Move! campaign aimed at preventing childhood obesity.
CVS/pharmacy expands partnership with the 50 Million Pound Challenge
WOONSOCKET, R.I. In an effort to curb chronic diseases, CVS/pharmacy and the 50 Million Pound Challenge are offering shoppers a 32-page 50 Million Pound Challenge guide in all CVS/pharmacy retail locations.
The free guide offers tools and tips that can lead to better health, including guidance on weight loss, improved nutrition and exercise. Most important, the guide underscores the link between obesity and such chronic diseases like high blood pressure, diabetes and cancer, and outlines preventive steps to take now. The guide features such components as:
- Adiet plan from 50 Million Pound Challenge founder Dr. Ian Smith’s widely popular book “The Fat Smash Diet”
- An exercise plan
- Information on nutritional content of foods
- A 7-day meal plan prepared by Smith
- Excerpts from Smith’s new book, Happy
- Weight loss charts for tracking success
- Coupons for healthy snacks at CVS/pharmacy and discounts on 50 Million Pound Challenge gear found at 50millionpounds.com
The CVS/pharmacy and 50 Million Pound Challenge partnership is part of a broader effort by CVS/pharmacy to support diabetes patients. The drug store chain currently is running its To Your Health program across major U.S. cities, offering free comprehensive health risk assessments and screenings, including blood glucose screenings for diabetes.
GSK teams up with NASCAR to kick off online ad campaign
PARSIPPANY, N.J. GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR against country music enthusiasts, and in so doing raise awareness around two GSK analgesic brands — BC powder (active ingredients include aspirin, caffeine and salicylamide) and Goody’s headache powders (acetaminophen, aspirin and caffeine), both popular powder analgesics across the South.
BC powder, represented by country music star Trace Adkins, and Goody’s headache powders, featuring spokesman Richard Petty, a NASCAR hall-of-famer, will be going head-to-head in an online popularity contest with their respective spokesmen stoking interest among their fans. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on Pickapowder.com.
The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Through a series of spoofs, jabs, challenges and contests, Adkins and Petty will each argue the case for their respective analgesic powders on the Web site. Beginning June 30, fans have been able to go to Pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.