GSK Consumer Healthcare unveils Theraflu PowerPods
Looking to make cold and flu symptom relief from a known name more convenient, GSK Consumer Healthcare has introduced Theraflu PowerPods Severe Cold. Available in both daytime and nighttime varieties, PowerPods can be used with single-serve coffee machines to brew a cup of Theraflu.
“At GSK, we continuously challenge ourselves to provide Theraflu consumers with new ways to ‘do sick differently’,” said Latisha Tillie, senior brand manager of Theraflu. “Our goal with the launch of PowerPods is to expand cold and flu remedies beyond the medicine cabinet and into the center of everyday wellness — the kitchen.”
Alongside the launch, GSK Consumer Healthcare declared the first week of October the first week of cold and flu season. The company said it compared historical incident data from the Centers for Disease Control and Prevention, Sickweather social sentiment regarding illness symptoms and U.S. sales fo Theraflu products to note that this week is when the incidence of influenza-like illness is set to start to increase for the season.
The company created the Cold & Fly Tracker in partnership with the Weather Channel to help consumers keep track of flu activity.
Theraflu PowerPods are available online and at major retailers nationwide, the company said.
Church & Dwight converts vitafusion to recycle-friendly shrink packaging
Gummy vitamin brand vitafusion is debuting a recycle-friendly shrink film labeled packaging, parent company Church & Dwight announced recently. The company said this makes vitafusion the first vitamin brand to use recycle-friendly shrink film labeled packaging in the United States. The packaging was rolled out earlier this year on vitafusion’s MultiVites 150-count gummies.
The product’s shrink labels are made with Eastman Embrace — LV resin and Sun Checmical’s SunLam Deseaming Adhesive, which the company said converts a previously nonrecyclable package to a recycle friendly one. Church & Dwight said it anticipates rolling the shrink labeled packaging out to the rest of the vitafusion line by 2019.
“We are thrilled to offer this shrink label and deseaming technology, making our product shrink package recycle-friendly,” said vitafusion director of marketing Laurie Kirschner. “Previously, the plastic bottle was recyclable, but the shrink label created challenges for recycling. The vitafusion brand labels will now proudly feature the highly respected ‘How2Recycle’ designation.”
Kirschner noted that the brand works to do its part for the environment both through the new packaging and through its partnership with the Fruit Tree Planting Foundation, with which it works to plant up to 200,000 fruit trees by 2020.
“The technical expertise of our packaging partners has enabled us to use the latest technologies available,” said Rich McNabb, global director of packaging at Church & Dwight. “Increasing the recyclability of our packaging is a great decision for the long-term success of our business and our environment. This exciting new technology has huge potential to improve recycling for shrink-labeled packaging across many companies and industries.”
Releev grows its distribution
Merix Pharmaceutical is expanding the distribution of its Releev one-day cold sore symptom treatment. The product, which already was available in Walgreens, CVS Pharmacy and Rite Aid stores, has added convenience retailers 7-Eleven and Circle K to its U.S. distribution.
Releev uses Merix’s proprietary botanical blend Viracea, which combines the company’s patented echinacea extract and benzalkonium chloride, a fast-healing treatment for cold sores. Releev can ease cold sore pain in between three and 10 minutes, the company said, noting that it relieves other symptoms within 24 hours and stops skin irritation after it is applied.