HEALTH

Garden of Life obtains NSF International certification

BY Michael Johnsen

PALM BEACH GARDENS, Fla. – Garden of Life announced Tuesday that it has obtained NSF International certification of the contents and label claims for mykind Organics, a multivitamin sold primarily through the specialty channel, including Vitamin Shoppe and Whole Foods.

"Mykind Organics is truly unique as the only vitamin line to hold an extensive list of independent certifications, which assure fans of the products' integrity and quality," stated Brian Ray, president Garden of Life. "It took years of innovation and patience to develop the line. Mykind Organics multis are the first line of Certified USDA Organic, Non-GMO Project Verified, Vegan and Gluten-Free Certified multivitamins combining vitamins and minerals created from organic plants, rather than synthetic chemicals. With the new NSF International certification, mykind Organics is leading the charge in dietary supplement traceability, transparency and quality."

Garden of Life introduced mykind Organics multivitamins in 2014 as a complete line, including vitamins for women and men, prenatal multivitamins and multivitamins specifically formulated for men and women over 40 years old. Working in a unique collaboration with actress, New York Times best-selling author and well-known vegan health expert, Alicia Silverstone, Garden of Life brought a formula to market where every offering is Certified Organic, Verified Non-GMO by the Non-GMO Project, Certified Gluten Free, Vegan and Kosher.

NSF International's dietary supplement testing and certification program has three key components: Good Manufacturing Practices registration, NSF International dietary supplement certification and NSF Certified for Sport certification. Manufacturing facilities must pass twice-annual audits to earn entry-level GMP registration before they can move on to earn NSF International's dietary supplement product/ingredient certification. The dietary supplement certification process includes label claim, toxicology and contaminant reviews, with ongoing monitoring to verify compliance through periodic auditing and testing.

"Dietary supplements have come under intense scrutiny over the past few years as attorneys general from some states, news outlets and industry watchdogs have called in to question the integrity of certain products sold in various mass-retail outlets," said Cheryl Luther, general manager, dietary supplements/sports nutrition/beverage quality at NSF International. "Today, dietary supplements are produced from a complicated, global supply chain, making it essential that quality manufacturers test not only their finished products, but also their raw ingredients, ensuring both their safety and quality. We are pleased to be working so closely with Garden of Life."
 

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EAS embraces high-fat, ketogenic nutrition plan with new shake mix

BY Michael Johnsen

ABBOTT PARK, Ill. – EAS Sports Nutrition on Tuesday launched Myoplex Ketogenic shake to appeal to fitness enthusiasts who are embracing a high-fat, ketogenic nutrition plan.

A ketogenic regimen is high in fat, moderate in protein and very low in carbohydrates. The purpose of the regimen is to shift the body from relying on glucose for energy to instead tapping into stored fat. As the body breaks down more fats as a source of energy, this naturally results in formation of ketone bodies by the liver. The ketones enter the blood, referred to as ketosis, and then can be used as a fuel source by the body to replace some of the needs originally supplied by glucose.

Some studies have shown that a ketogenic plan can help increase fat burning during exercise, mobilizing fat stores for energy use. Since the body can store more fat than glycogen, endurance, strength and physique athletes can potentially access those vast energy reserves without continually refueling with carbohydrates during exercise.  

"The ketogenic diet has been around for many years and research suggests that certain types of athletes can achieve high levels of physical performance on the regimen," stated Steve Hertzler, chief scientific officer for EAS. "Myoplex Ketogenic delivers an optimal ratio of nutrients needed to maintain the regimen and help attain the desired benefits."

"Our mission is to make products that help athletes reach their goals and perform at their best," said Tim Monk, general manager of EAS. "The ketogenic diet can be tough for athletes on the go and leading busy lives. Myoplex Ketogenic comes in a portable, keto-friendly meal replacement packet and is supported by meal plans and tips to help athletes on the regimen."
 

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Kimberly-Clark, BrandShare launch exclusive Caregiver Box through Sam’s Club

BY Michael Johnsen

IRVING, Texas – Kimberly-Clark and BrandShare recently launched a new Caregiver Box available for Sam’s Club members at the retailer’s pharmacies nationwide.
 
“With tens of millions of Americans assuming direct responsibility for caring for elderly, disabled or infirm family members, the Caregiver Box is an essential platform to reach, educate, inspire and reward these unsung heroes, many of whom have full-time jobs and children to care for,” stated Giselle Guzman, Kimberly-Clark’s brand manager of shopper marketing.
 
BrandShare began working with Sam’s Club in the summer of 2016 for the creative development, production, fulfillment and management of Sam’s Cub sample box programs. The Caregiver Box marks BrandShare’s first offering with Sam’s Club for the development of a custom sample box.

“Having entered the subscription and loyalty marketing sphere in 2014, the application of our sampling expertise to Sam's Club Pharmacy customers—and the family members they care for—is a natural extension of our marketing partnerships with the nation’s leading retailers,” commented Bekki Gredinger,  BrandShare SVP.   

Sponsored by Kimberly-Clark, each Caregiver Box has a retail value of $30 and includes relevant health and wellness products and samples. Caregiver Boxes are available exclusively to Sam’s Club members who purchase Depend Absorbent Underwear. A redeemable voucher is included in all Depend packages and members can bring the voucher to their local Sam’s Club Pharmacy counter to receive the Caregiver Box.  

Also included are literature from the Alzheimer’s Foundation of America and a comprehensive, high quality spiral-bound mini-booklet published by the Caregiver Action Network and Depend. The booklet features detailed guidelines on how to care for loved ones, how to manage patient files along with checklists for doctors’ visits, stress management techniques and community resources.
 
 

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