Drkids aims to take guesswork out of children’s doses
Drkids is looking to change the way millennials medicate their children. Fort Lauderdale, Fla.-based Unipharma is launching Drkids, a six-SKU line of pediatric products featuring measured single-use vials that eliminate the need for a measuring cup.
The line features Allergy Relief, Cough & Cold, Chest Congestion, Respiratory Support, Night-Time Respiratory Support and Respiratory Support Immune products.
Each product includes 20 vials and is priced at $9.99. The products are sugar-, alcohol- and dye-free.
“We believe that we are the most innovative pediatric OTC line of products in the market,” said Edgar Arrieta, the company’s business development manager. “Consumers do not have to worry about whether they over- or under-medicated their children. The pre-measured vials take all the guessing out of dosing and is the safest way for adults to provide medication to their kids.”
Red Fortera expands offerings
Red Fortera, a supplement meant for male enhancement, has introduced two new offerings as brand extensions. The brand has launched a single-serving package, as well as a two-pack “Power Box,” both of which are being rolled out nationwide.
The expansion comes as Red Fortera maker Next Gen Health Solutions has undertaken a rebranding, with officials unveiling its new name — Fortera Nutra Solutions. The Morganville, N.J.-based company said Red Fortera is meant to be taken 30 minutes before sexual intimacy, and that an independent clinical trial found it to improve arousal and erection quality.
Currently, Red Fortera is sold at Walgreens — in-store and online — Vitamin Shoppe, Amazon, Jet, Overstock and Walmart.com. Company officials said it ranks in the top five products in its category on Amazon.
Sickweather offers market-level flu forecasts
With cough-cold season upon us, real-time sickness tracker Sickweather is getting more granular with its offerings. The Kansas City, Mo.-based company now is providing market-level forecasts for 50 cities, with more in development, it announced Wednesday.
“As we continue to enhance the Sickweather application and our forecasting abilities, we are able to provide more geographically targeted forecasts,” said Graham Dodge, CEO and president of Sickweather. “The greater the detail, the greater the ability to provide actionable information for our clients and the public as a whole.”
Sickweather said that it maps illness incidence by collecting and processing millions of illness reports monthly, including the flu, cold and allergies, among others. Sickweather said that nationally, it expects flu activity to swell around the week of Thanksgiving, with a steady increase until the first peak of the season in the second week of January 2019.
The company said its market-level insights offered its clients the ability to better plan distribution and marketing of healthcare supplies, including vaccines and OTC medications, as well as planning for retailers and healthcare providers.
“The later, less intense season means manufacturers and marketers of OTC flu relief products will be competing more intensely,” said Laurel Edelman, Sickweather chief revenue officer and sector subject matter expert. “The sales window will be limited to Q1 for most areas of the country, and the number of people in need of remedies is expected to be less.”