HEALTH

Convenience, taste keep gummies on top

BY DSN STAFF

As a format, adult gummy vitamins continue to trend well. The adult gummy segment grew by 23% in the first quarter of 2016, significantly outpacing the kids gummy section that dropped by 8% in sales over the same period, according to Matthew Farrell, president and CEO for Church & Dwight.

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Overall, sales of gummy formulations across both adults and kids were up 15%, he said.

“Our research, along with our interactions with Centrum consumers, shows the gummy form of multivitamin is a convenient and great-tasting preference for adults,” noted Brett Henige, Pfizer Consumer Healthcare, brand manager for Centrum MultiGummies. “Gummy form multivitamins have broad consumer appeal, which is confirmed by … sales results,” he said. “Consumers want accessible forms that are great tasting and easy to take.”

“One of the key trends is taste,” added Derek Bowen, chief marketing officer at NBYT. “We see that clearly in gummies. It’s not just about the stuff that’s inside; it’s about the total experience.”

“The kids gummy section has been trending down for more than just this quarter, for a while,” he said. “And the speculation around that is that, once upon a time, before the advent of adult gummies, adults took kids gummies, and that with a lot of adult gummies now coming on shelf, adults are using the adult gummies and not the kids,” he said.

Still, that means there is still plenty of upside in adult gummies, he noted. “Adult gummies is where we are putting our focus as it is underdeveloped, and it will be the source of future growth for us,” he told analysts in May.

Pharmavite earlier this year became the first company to market vitamin gummies with a United States Pharmacopeia-Verified Mark for its Nature Made line, adding credibility to an already popular product. “Since these were the first gummy supplements that USP has verified, USP worked closely with its scientific experts to develop and implement new quality tests specifically for this unique dosage form,” said John Atwater, senior director of USP’s verification programs.

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HEALTH

Recharge with Ion Labs’ new protein line

BY Michael Johnsen

CLEARWATER, Fla. — Ion Labs recently launched ProCharge, a line of liquid protein products featuring as many as 20 different flavors, all designed to supplement everyday eating with 40 g of protein per 2-oz. bottle.

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“It’s versatile because you can drink it straight, put it in water or any beverage, or put in on food — it represents a multitude of different ways that [a consumer] can get protein on a daily basis,” noted Clay Desjardine, CEO of Ion Labs.

“Protein is one of the essential building blocks for a balanced diet. Most people don’t realize they’re not getting enough protein or that the type of protein they’re getting is not being assimilated in the body,” added Michael Gardner, Ion Labs marketing manager.

In addition to protein, ProCharge delivers such results as appetite control and muscle recovery.

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Half of aging adults want more strength, energy

BY Michael Johnsen

While Americans are redefining what it means to age well and stay healthy, many adults ages 50 years and older are still feeling the effects of aging. AARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

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When it came to a person’s muscle health, nearly three-quarters (73%) of people surveyed knew that adults naturally lose muscle with age, and 28% said they had already noticed some loss. And despite the fact that two-thirds said they had concerns about the impact of muscle loss, many respondents were not very concerned about the loss at this time.

A majority of people (83%) did not know how much protein they actually need. The recommended daily amount of protein for adults is roughly 53 g for a 150-lb. adult.

Abbott’s Ensure brand still dominates sales within the adult nutrition set, commanding 36.2% of the dollar volume of the ready-to-drink nutrition solution business, with $1.1 billion in sales. The company most recently launched Ensure Enlive to help users rebuild lost muscle and regain strength and energy.

Another brand making its way into adult nutrition sets is Ion Labs’ ProCharge, a proprietary blend of hydrolyzed collagen and whey protein isolate, delivering more than 20 g of protein per ounce.

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