Combe launches ‘BoGoGo’ emergency contraception promotion
Combe, maker of recently introduced emergency contraceptive Preventeza by Vagisil, has launched a campaign aimed at boosting accessibility by giving away as much as $1 million of the product. The “Buy One Get One or Give One” effort will offer those who purchase Preventeza on Vagisil.com the option to get a free dose to keep on hand or give to someone in their life who might need it.
An OTC single-tablet levonorgestrel regimen, Preventeza — which hit shelves in May — is indicated to prevent pregnancy before it starts. The BoGoGo campaign is launching alongside a social media push from Combe, which will use the hashtag #WeAre1in2 to highlight the fact that even while 1-in-2 women might need emergency contraception at some point, only some 10% have actually used it.
“We are thrilled about the BoGoGo promotion as it provides us with the opportunity to educate women about the need for and the importance of access to emergency contraception,” Vagisil CEO Keech Combe Shetty said. “Moreover, it remains shocking to us that while 1-in-2 women may need an EC in their lifetime, only 10 percent of women have actually used it. This is why we are giving away up to $1 million worth of Preventeza as it aligns with our mission at Vagisil to empower women to take ownership of their reproductive health without shame.”
The BoGoGo promotion will be activated at checkout on Vagisil.com, the company said.
“It is an important time in the history of our country for women to gather together on critical issues related to reproductive health,” said sexuality and relationships expert Logan Levkoff. “The fact that 45% of pregnancies remain unplanned or mistimed clearly demonstrates the need for education so women can understand that there are safe and effective tools that serve as back-ups for regular birth control in case of unprotected sex or when birth control fails.”
BPI Sports enters Shopko, Wegmans
Sports nutrition supplement company BPI Sports has two new retail partners. The company’s products are now being sold at Shopko and Wegmans locations. The addition of BPI Sports in these retailers grows the company’s presence in brick-and-mortar stores and joins such specialty retailers as Vitamin Shoppe and GNC and such drug and mass retailers as Walgreens, Kroger and SuperValu, the company said.
“Sports nutrition is no longer limited to a particular consumer or channel,” said Jennifer Hughey, president and CEO of BPI Sports. “Fitness enthusiasts are everywhere, and they are getting their supplements from many different outlets. So while we will continue to nurture the relationships with our specialty retail partners that allow us to target our core consumer, we must expand into additional retailers to reach this new, more mainstream audience. Partners like Walmart, Shopko, Kroger, Wegmans, and Walgreens are paramount to our success in these new markets.”
The entries follow several others that the company has racked up as Hughey approaches her one-year mark at the helm of the company, which markets such projects as Keto Bomb, ISO HD and 1MR Vortex.
HLTH moves event from spring to fall
HLTH, a new event focused on covering disruptive innovations that are driving substantial reductions in health costs and increases in health quality, has announced a major shakeup.
The New York-based company will be moving the event to the fall, with Hlth 2019 taking place Oct. 27-30 at the MGM Grand’s new conference space in Las Vegas.
In its initial launch in May 2018, the event saw 3,500 attendees, which included more than 700 CEOs from 1,750 companies, 375 C-level speakers, 240 sponsors and 300 investors, the company said.
“The tremendous success of our inaugural HLTH event this past May demonstrated the need for an all-in, must-attend health ecosystem conference where all major stakeholders share new solutions and strategies, where networking is curated and meaningful, and where key business-to-business exchanges take place,” Jonathan Weiner, founder and chief executive officer of HLTH, said.
For 2019, HLTH’s goal is to bring stakeholders together to commit to taking the necessary steps to flip the foundations of health, which allows consumers to become better in making everyday decision about how to be their healthiest, the company said.
“Simply put, no such forum exists today; instead, the spring already has far too many events, causing dilution and event fatigue in the first half of the year. “There is no definitive industry touchpoint in the fall,” Weiner said. “Shifting HLTH six months to the fall allows us to be even more impactful in our mission to serve as a catalyst for the improvement of healthcare in the US by enabling the industry to regroup as the current year comes to an end, as well as commence critical planning before the start of the new year.”