Combe launches ‘BoGoGo’ emergency contraception promotion
Combe, maker of recently introduced emergency contraceptive Preventeza by Vagisil, has launched a campaign aimed at boosting accessibility by giving away as much as $1 million of the product. The “Buy One Get One or Give One” effort will offer those who purchase Preventeza on Vagisil.com the option to get a free dose to keep on hand or give to someone in their life who might need it.
An OTC single-tablet levonorgestrel regimen, Preventeza — which hit shelves in May — is indicated to prevent pregnancy before it starts. The BoGoGo campaign is launching alongside a social media push from Combe, which will use the hashtag #WeAre1in2 to highlight the fact that even while 1-in-2 women might need emergency contraception at some point, only some 10% have actually used it.
“We are thrilled about the BoGoGo promotion as it provides us with the opportunity to educate women about the need for and the importance of access to emergency contraception,” Vagisil CEO Keech Combe Shetty said. “Moreover, it remains shocking to us that while 1-in-2 women may need an EC in their lifetime, only 10 percent of women have actually used it. This is why we are giving away up to $1 million worth of Preventeza as it aligns with our mission at Vagisil to empower women to take ownership of their reproductive health without shame.”
The BoGoGo promotion will be activated at checkout on Vagisil.com, the company said.
“It is an important time in the history of our country for women to gather together on critical issues related to reproductive health,” said sexuality and relationships expert Logan Levkoff. “The fact that 45% of pregnancies remain unplanned or mistimed clearly demonstrates the need for education so women can understand that there are safe and effective tools that serve as back-ups for regular birth control in case of unprotected sex or when birth control fails.”
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