HEALTH

CHPA Foundation holds annual gala, adds board member

BY DSN STAFF

The Consumer Healthcare Products Association’s, or CHPA, Education Foundation held its third annual gala earlier in November, which was hosted by its chair Stephen Neumann.

Neumann also is the vice president of consumer insights and business intelligence at Bayer Consumer Health, and he was assisted by Anita Brikman, executive director of the CHPA Educational Foundation, and Mary Leonard, director of the CHPA Educational Foundation in his hosting duties.

“The gala is always such a great event to highlight the good work of the foundation, and we are thrilled to see participation continue to grow each year,” Neumann said. “It truly shows the level of support and dedication we have from donors across the industry.”

Highlighted throughout the night was the foundation’s work and achievements over the past year in educating consumers about the safe use, storage and disposal of over-the-counter medicines, with initiatives like the Acetaminophen Awareness Coalition’s Know Your Dose campaign and the Up and Away campaign, led by the U.S. Centers for Disease Control and Prevention and its PROTECT Initiative.

The CHPA Educational Foundation presented awards to three deserving honorees from the consumer health community:

  • CVS Health received this year’s Distinguished Industry Partner of the Year Award for championing the important issue of safe medicine storage. In June, CVS Health partnered with the foundation during National Safety Month to remind customers across 8,000 of its stores about the importance of putting medicines up, away, and out of sight and reach of young children;
  • The CDC Medication Safety Program won the Outstanding Community Partner of the Year Award for their ongoing leadership and commitment to keeping children safe from unintentional medication overdoses through the PROTECT Initiative and the Up and Away campaign; and
  • Bayer Consumer Health’s Coppertone + BrightGuard Partnership won the Industry Leadership Award for Advancing Responsible Self-Care Award. To address the importance of sun safety, Bayer Consumer Health and its Coppertone brand partnered with BrightGuard, the first automated sunscreen dispenser company to install sunscreen dispensers across the country this summer, representing more than 375,000 sunscreen applications supplied to the public for free.

“We are thrilled to honor our award winners this year,” Brikman said. “We had spectacular partnerships to showcase through our collaborations with CVS Health and the CDC Medication Safety Program on our Up and Away program. We also had several deserving nominations for our Industry Leadership Award. There is amazing work being done to advance responsible self-care with U.S. consumers. This year, Bayer Consumer Health’s Coppertone + BrightGuard Partnership ranked highest with our judges. Congratulations to all three of our award winners!”

In addition, the organization also welcomed Tom Corley, executive vice president, chief global retail officer and president of U.S. market at Catalina, to its board of directors.

“Tom is a wonderful addition to the CHPA Educational Foundation Board of Directors,” Neumann said. “He brings a wealth of knowledge on consumer behavior in the healthcare space and strategic ideas for partnerships that will help grow the foundation’s reach and impact.”

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PPOk, Ideal Protein partner on weight management program

BY DSN STAFF

The Pharmacy Providers of Oklahoma, or PPOk, announced a partnership with Ideal Protein that would offer a weight management program to community pharmacies.

“The program’s clinical results are outstanding, and the business model aligns with the focus of our RxSelect CPESN network, which is to provide profitable, high impact enhanced pharmacy services for patients in the community,” John Crumly, PPOk’s executive director said.

The Ideal Protein Protocol allows pharmacies to augment their income outside of medication sales, and focuses on helping patients achieve health benefits of weight loss, the companies said.

“Our combined efforts will help make Ideal Protein available to more pharmacies, and in turn align with our company mission to help as many people attain healthy and sustainable weight loss, and all of the associated health benefits,” Thomas Barus, pharmacy services at Ideal Protein, said.

The program includes weekly customer appointments and call in coaching sessions to ensure compliance and customer education, the companies said.

“We bring our expertise to their business and assist in all aspects of setting up the service in the pharmacy, and we have enjoyed helping the pharmacy bring tremendous value to their communities by providing free education, tools and support to help their patients get healthier and stay healthy,” Deborah Buchanan, national business advisor at Ideal Protein, said.

In addition, the pharmacies also will stock the necessary products and will be provided proprietary Ideal Protein tools to manage the services, the companies said.

“We all got into pharmacy to make a positive difference in our patients lives. Ideal Protein has given us another vehicle to achieve that goal,” Bill Osborn, NCPA president and PPOk member, said.

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Swanson Health opens Chinese e-commerce site through Azoya

BY David Salazar

Nutritional supplement maker Swanson Health is broadening its horizons. The Chicago-based maker of such brands as Culturelle and its eponymous supplement offerings has partnered with Azoya to open a Chinese e-commerce site ahead of Black Friday and Dec. 12 — a big shopping day in China called Double Twelve — as well as the holidays.

“We’re excited to work with Azoya for accelerated growth in China and other Asian markets,” said John Eisel, COO at Swanson Health. “Their solid technology infrastructure and cutting-edge e-commerce operations — including omnichannel marketing, sales and logistics — set Swanson up for success and make Azoya a key strategic partner for expanding the Swanson brand in China.”

The new e-commerce offering joins Swanson’s other Chinese presence, which includes storefronts on Tmall Global and JD.com Worldwide. Swanson is leveraging Azoya’s Chinese retail expertise to deliver omnichannel services, mobile pay, integrated social marketing and social commerce, the companies said. These efforts are aimed at getting in on the more than $16 billion that exports to China brought the United States in 2017, according to iiMedia research.

“Connecting a market of 1.4 billion people with U.S. and foreign retail companies by using cross-border e-commerce is our specialty,” said Franklin Chu, managing director at Azoya USA. “We genuinely want to help consumers, brands and retailers reach each other. By simplifying and streamlining the cross-border customer experience, everyone wins.”

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