Bausch + Lomb tackles dry eye with new preservative-free eye drops
Bausch + Lomb, a global eye health company and subsidiary of Valeant Pharmaceuticals International, announced on Thursday the introduction of Soothe Xtra Protection (XP) Preservative Free lubricant eye drops, expanding its portfolio of eye health products to meet the growing demand of dry eye symptom relief.
One of the most common eye conditions in the United States, dry eye affects more than 140 million Americans, many of whom report sensitivity to preservatives in eye drops, the company stated.
Up to 86 percent of dry eye cases are caused by Meibomian Gland Dysfunction, a condition that compromises the lipid layer in the eye and affects the eye’s ability to produce oils that coat natural tears. Soothe XP eye drops use a combination of Restoryl mineral oils as active ingredients, which work to restore the lipid layer, seal in moisture, and protect against further irritation, the company stated.
Soothe XP Preservative Free eye drops will be available at major retailers nationwide, including Walmart, Target, Walgreens, Rite Aid and Meijer, by the end of June. The suggested retail price is $13.99.
New protein bar for kids to hit shelves
ThinkKIDS, a new brand of protein bars for kids, is debuting at retailers this summer to help solve the daily tug-of-war parents face with their kids when choosing between snacks that are nutritious versus delicious.
According to the manufacturer, thinkKIDS contain 7 grams of protein and 3 grams of fiber, while limiting sugar to 4 grams per serving. Each bar is gluten free, GMO-free and made with no artificial flavors or colors.
“Snack and granola bars are a $3 billion dollar category. We saw a hole in the marketplace because many kids bars don’t contain a lot of protein and can often be loaded with sugar,” said Cherry Joh, senior marketing director for thinkKIDS. “Our challenge was to make a bar with the right nutritional profile and that also tastes great. That’s why we taste-tested our bars with kids 6 to 12 years old and only their favorite bars made the final cut.”
The bars are available in five flavors:
- Chocolate Chip – mini chocolate chips in a soft, doughy center and covered in chocolate
- Peanut Butter Cup – a combination of a peanut butter center and creamy chocolate
- Cookies & Creme – cocoa crisps and creme drops with a white creme coating
- Cinnamon Sugar Cookie – cinnamon in a soft center and just a hint of sugar
- Vanilla Cupcake – a classic cupcake flavor with real vanilla
ThinkKIDS will debut in retailers nationwide this summer, starting with Target and Kroger.
New female-powered nutrition brand debuts with bars, powders
Truwomen, an LA-based nutrition company, announced on Tuesday that it is making its official debut with the launch of its first product offerings, Truwomen bars and powders.
Inspired by the spirit of dessert, the playful lineup of four bars and two powders encourages women to treat themselves in healthy, nutritious ways that promote positive self-image and self-care while satisfying cravings for decadent taste.
After talking to female consumers in 2016, the bars and powders were created to satisfy the flavor craving of a treat like a candy bar, cake or cookie without the guilt. Flavors include Daydreaming About Donuts, Oh Oh Cookie Dough, Smother Fudger Peanut Butter and Zamn Good Zesty Lemon protein bars and Va Va Voom Vanilla and You’re Mocha Me Cocoa protein powders.
There are 12 grams of protein in each bar and 15 grams of protein in each serving of powder. The products are certified gluten-free, dairy- and soy-free, and are plant fueled (vegan), made with non-GMO ingredients and do not contain bloat-causing sugar alcohols.
“When it comes to creating healthy bars with lots of protein, no one thought tasting good was an option,” said Karyn Gayle, vice president of Truwomen. “Food is meant to be enjoyed and Truwomen allows you to feel good about what you’re eating. The DNA of our brand is driven by a female-first approach to everything we do — from the design of the bars to our women-powered business model and support of female-led partners. Our name is reflected in our products, team and infrastructure to prioritize and elevate women all over the world.”
The brand is also striving to make an economic impact in the lives of women and the communities those women support. For example, its manufacturing facility is run by two families with female leadership and products will be packed by the Women’s Bean Project, which hires at-risk women, victims of domestic violence, recovering addicts and women who have been incarcerated.