arm & Hammer moisturizer

Arm & Hammer launches heel, foot moisturizer

BY David Salazar

Arm & Hammer brand is expanding its footprint in the foot care category with its latest launch. The brand has introduced Arm & Hammer Foot Care Moisturizer + Gentle Exfoliators.

The product, developed and marketed by Premier Brands, which licenses the Arm & Hammer brand name from Church and Dwight, includes patent-pending formula meant to moisturize and restore skin with AHA exfoliators and hydrating coconut oil. It also features a no-touch sanitary massaging brush to make application to heels and feet fast. The product also is non-greasy and won’t leave residue on feet or shoes, the company said.

The product has launched in CVS Pharmacy stores and on


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