HEALTH

Anlit’s OmegaBite refines fish oil for pregnant women

BY Michael Johnsen

Anlit on Monday launched OmegaBite, a high-DHA omega-3 supplement in a single fish-shaped chew to benefit women during pregnancy or breastfeeding.

Particularly in this category, taste of the supplement is key, the company noted. “Pregnant women in particular are very sensitive to fish oil taste and smell,” Shai Karlinski, vice president sales and marketing for Anlit, said. “We tested a range of high omega-3 developed by Anlit’s R&D experts before succeeding in creating one that can meet the growing demand for a tasty, odorless omega-3 supplements. Often, the typical size of omega-3 softgel is hard to swallow and not appealing to consumers. This unique formula helps millennial moms avoid the unpleasant aroma and aftertaste of fish-oil omega-3s and instead enjoy consuming it like a treat.”

Form and format are also important. Anlit suggested that the consumption of omega 3 supplement is challenging for consumers, particularly for women during pregnancy. The act of swallowing a large softgel, coupled with a fishy aroma leads to an aversion that prevents many pregnant or breastfeeding women from consuming this supplement, the company stated.

To answer this need Anlit’s expert R&D team developed the chew and fine-tuned it from a feminine point of view to be expressly designed for women. “Our OmegaBite, with its smooth texture, pleasant taste and high content of omega-3 DHA enables the pregnant woman to actually enjoy the intake of the essential component,” Karlinski said.

OmegaBite for pregnant or breastfeeding women is trans fat-free, nut-free, gluten-free and made from only simple ingredients. “Anlit’s OmegaBites technology overcomes challenges such as stability and unpleasant flavor and aroma, providing a tasty and-most importantly, a safe-solution for pregnant women,” noted Karlinski. “The delicious chewy matrix, also helps overcome ‘pill fatigue’, the reluctance to take nutritional supplements.”

The introduction of supplements that support new moms is up 34% worldwide, according to Innova Market Insights, Anlit reported. According to the Tel Aviv, Israel-based company, omega-3 essential fatty acids are important for the pregnant women and her fetus. The supplements are mostly known for supporting neural and cognitive function. Recent meta-analyses indicate probiotics and fish oil supplements during pregnancy and breastfeeding could help reduce the risk for food allergies and eczema in early childhood, Anlit noted.

 

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