GoodPop is unveiling a new addition to its better-for-you frozen treat portfolio.
The latest launch from the Austin, Texas-based company is its line of plant-based and gluten-free frozen dessert sandwiches.
“With plant-based novelties being the fastest growing segment in the ice cream category and consumer feedback showing demand for better for you frozen desserts, the time was right to take our philosophy and elevated sourcing standards to expand beyond the pop and create our version of an ice cream sandwich as we continue to redefine the frozen novelties category,” said Rahul Shah, president and chief operating officer of GoodPop.
Available in a chocolate vanilla sandwich variety, each contains 100 calories and 8 g of sugar per serving, is kosher, and made with only fair trade and non-GMO ingredients, the company said.
“We love reinventing classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter, better-for-you ingredient list and are allergen-friendly, but without sacrificing taste,” said Daniel Goetz, CEO and founder of GoodPop. “We decided to enter new territory because we saw an opportunity in the market to recreate the cult classic ice cream sandwiches like the ones we grew up with in the ‘80s and ‘90s, but with cleaner ingredients that are more delicious and better for people and the planet. We’re proud of the result with our Chocolate Vanilla Sandwiches as we continue our mission of using frozen treats as a vehicle to do social and environmental good through our Pledge Good Foundation.”
GoodPop plant-based and gluten-free frozen chocolate vanilla sandwich retails from $4.99 to $5.99 and can be found at such retailers as Whole Foods Market, Sprouts, H-E-B, Gelson’s, Raley’s and online at goodpops.com.