What’s Next: Asian beauty brings U.S. the cushion foundation
BY Lonni Delane
From BB creams to sheet masks, Korea is an established trend setter in the beauty market. Not only have Korean beauty companies introduced many innovative product formats, they also are keen on bringing top-notch and cutting-edge packaging concepts to beauty. The Korean market brings a higher standard when it comes to packaging — no cheap, flimsy applicators find their way into the packaging with these brands. The newest Korean beauty product to sweep through the west is the cushion foundation. Cushion foundations have been cropping up everywhere with several U.S. brands jumping on the trend at every price point. Among them are L’Oréal, Physicians Formula, Philosophy and Lancome.
As Korean foundations tend to do, these makeup bases try to pack it all in with combined skin care and coverage benefits. Consumers will get moisturizer, illuminator and color all in one. These foundations are typically oil-based and deliver the kind of dewy, radiant finish that is so popular with Asian women, but it also makes them less than ideal for humid climates and oily skin.
Even though the cushion foundations are just finding their way into the U.S. market, they have been popular in Asia for several years. Florence Bernardin of Info and Inspiration recalls her first experience with cushion products. As she remembers, “My first cushion was from Iope Air Cushion (Amore Pacific) in 2008 in Korea. Some people say that cushion was invented a long time ago in Japan.”
With all the pumps, tubes and bottles currently available, do we really need a new way to deliver foundation? Is the added value of cushion foundation real or perceived? The basic format for these foundations is a compact where the product floats freely in the bottom half while being kept in place by a cap that has a sponge or “cushion” built into the center. The product is dispensed by pressing on the cushion. The compact makes for a very travel-friendly makeup product. The application sponges that are included are made from Rubicell and offer a quality applicator in a portable form.
“First of all, cushion foundations are refillable and in Korea all cushions are sold with an attached refill,” Bernardin said. “Secondly, the sponge applicator is washable and an extra one is always given when you buy a product. The package itself is compact, light, easy to use — much more convenient than a jar. Nowadays it is also customizable. In Asia you can buy empty cushions and put your own formula inside. The Rubicell sponge really provides freshness to the skin. Cushion has provided a new skin experience for customers which is now expanding to other makeup categories such as lips, concealer, blush and eyeliner.”
U.S. brands Philosophy and Physicians Formula are staying ahead of the curve by offering other cushion makeup products. Physicians Formula has a new cushion eyeliner and Philosophy has introduced their blush called “take a deep breath.” Bernardin also noted that Korean brands are revising the formula to be less glowy for the Chinese market or customers in humid climates like southeast Asia.
New Shoppers Drug Mart, CARP report substantiates pharmacy value
TORONTO – A new report from Shoppers Drug Mart and CARP – A New Vision for Aging in Canada released Wednesday concluded that pharmacist interventions are helping to keep Canadians on their medications, thereby improving patient health and saving the system health care dollars.
"In recent years, provincial governments have recognized how pharmacists can offer accessible, convenient services that improve the health of patients and save already stretched healthcare dollars," stated Mike Motz, president, Shoppers Drug Mart. "This report clearly shows how further expansion of pharmacist services can help to resolve medication issues on the spot and keep patients on track."
According to the report, non-adherence in Canada causes 69% of medication-related hospitalizations and the estimated annual cost to the health care system is between $7 billion and $9 billion.
The new "Sustainable Solutions Report: Pharmacist Interventions in Medication Adherence" outlines the types of services pharmacists can now offer in many provinces to support adherence. They include follow-up calls to ensure patients are picking up prescription refills on time; assessing, adapting and renewing prescriptions; and providing medication in compliance packs so those on multiple treatments can ensure they're taking the right medication at the right time of day.
The report also highlights clinical research that clearly demonstrates these types of interventions are having a real impact on improving patients' adherence.
According to a national poll of CARP members aged 50 and over, 86% admit to having at least one adherence issue. Of those, 80% have unintentionally skipped a dose, 28% admit they have missed or been late in refilling a prescription and 24% have missed or delayed renewing a prescription.
"Our members have strong relationships with their pharmacists and count on them to make sure they take their medication correctly," commented Moses Znaimer, president and CEO of CARP – A New Vision of Aging for Canada. "We partnered with Shoppers Drug Mart on this report because we fully support expanding the role of pharmacists in encouraging medication adherence in order to improve the health of Canadians and the sustainability or our health care system."
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