Vitalah names new president

BY Michael Johnsen

Vitalah on Tuesday named Tom Tierney president. Tierney has an extensive sales background in a wide range of business categories and channels.

“We are very proud to have Tom join our executive team. His prominent business background and adaptable leadership style has generated thriving enterprises across multiple retail channels and we are excited to start implementing his strategic plans into our organization,” Lisa Lent, Vitalah CEO, said.

In his most recent endeavor at Amazing Grass, Tierney was recruited to join the entrepreneurial business at its infancy and organized the launch of an organic supplement product line in the natural product channel, e-tail channel and crossover FDM retailers. Responsible for managing direct sales representatives, brokers and international distributors, his leadership role focused on establishing strategic retail partnerships, building sales infrastructure and recruiting and managing a high performance sales team. Amazing Grass was successfully acquired by Glanbia in January 2017.

Now equipped with more than 30 years of experience, Tierney has joined the Oxylent team with high expectations and sales goals. “For the past 9 years, the [Oxylent] brand has continuously received multiple awards and recognition for their superior quality and formulations. Now that is a reputation I can proudly stand behind,” Tierney said. “I’m truly impressed by the owner’s immense passion and determination for the brand as well as a strong team of individuals who possess the qualities necessary to create a successful operation. I’m looking forward to being a part of a team of outstanding individuals and supporting the growth of Oxylent.”

Vitalah recently announced the introduction of four new Oxylent capsule formulas for the 2018 Natural Products Expo West Trade Show March 9th – 11th at the Convention Center located in Anaheim, California.


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