News

WebMD Health and Walgreens partner on health-and-wellness offering

BY Michael Johnsen

Pictured: Alex Gourlay (left) and David Schlanger

NEW YORK — WebMD Health and Walgreens on Thursday partnered on an initiative to help improve health and wellness in America by helping and incenting consumers to make healthier choices at home, work and on-the-go. 
 
In the coming months, the companies will work together to provide WebMD’s virtual wellness-coaching programs directly to Walgreens customers. Walgreens will also incorporate WebMD content on a variety of health topics, co-branded by WebMD and Walgreens, into its digital experience and stores. Additionally, visitors to WebMD will be able to use Walgreens' prescription refill and clinic appointment scheduling options from within the WebMD site on their desktop or mobile device. 
 
“WebMD is pleased to be working with Walgreens to make trusted health information and services available to consumers anywhere, anytime so they can make more informed choices and live a healthier life,” stated David Schlanger, CEO WebMD. “WebMD and Walgreens have a shared mission to improve health and wellness by empowering decision-making and motivating positive action. Working together, we will accelerate both companies’ efforts to realize this critical goal.”
 
“We’re excited to work with WebMD to provide our customers with new health resources,” commented Alex Gourlay, president, customer experience and daily living, Walgreens. “Customers of both companies will benefit from WebMD’s digital engagement tools combined with assistance from Walgreens' community pharmacists and nurse practitioners to help them adopt healthy lifestyles. As an added benefit, these consumers also can take advantage of the incentives included in Walgreens' Balance Rewards for healthy choices program.”
 
Among the features and services Walgreens and WebMD will offer consumers in the coming months are:
 
  • Walgreens will incorporate into its digital experience and stores select WebMD content in various topic areas, including: allergy, healthy eating, skincare, fitness, healthy aging, emotional health, heart health, cold and flu, sleep and oral health. In addition, WebMD will make Walgreens' online prescription refill and transfer services and Healthcare Clinic appointment scheduling available across WebMD’s desktop and mobile offerings;
  • Walgreens will offer its customers access to WebMD’s virtual wellness-coaching programs that help individuals maintain and improve their health through positive lifestyle choices and healthy behavior change. Participants will be able to enroll in programs that help with smoking cessation, weight management, nutrition, exercise, stress management and emotional health, as well as in programs for managing conditions such as diabetes and heart disease; and
  • The companies plan to incorporate Walgreens' Balance Rewards for healthy choices program into the WebMD virtual-wellness coaching programs offered through Walgreens to incent members to participate in health-related activities. Walgreens' Balance Rewards for healthy choices helps people adopt healthy behaviors by earning Walgreens Balance Rewards loyalty program points through participation in health-related programs and tracking progress toward a goal.

    The companies also plan to integrate Walgreens’ Balance Rewards for healthy choices program into WebMD’s Healthy Target mobile health improvement program to provide users the ability to earn Balance Rewards points for engaging in healthy behaviors. Available within WebMD’s mobile app for iPhone, Healthy Target allows individuals looking to develop sustainable health-conscious habits to upload biometric device data from activity trackers, wireless scales and glucometers and to receive tailored, physician-reviewed, contextually relevant content and motivational tips. 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Mars Petcare debuts first innovation center in the U.S.

BY Vivian Gomez

THOMPSON’S STATION, Tenn. — Mars Petcare has opened a state-of-the-art, Gold-LEED certified $110 million global innovation center in Thompson's Station, Tennessee. The new campus is the third Mars Petcare innovation center and first in the United States.

The company selected the location in Thompson's Station in part because Tennessee is home to Mars facilities in Cleveland, Chattanooga, Lebanon and Franklin (two locations).
 
Much of the activity at the center will be focused on caring for pets — up to 180 dogs and 120 cats when fully staffed — many of which will be adopted from area shelters and rescues, according to the company. The company added that each pet will be treated like a member of the family, regularly receiving grooming services, veterinary care, training and exercise in accordance with the Waltham Centre for Pet Nutrition in the United Kingdom. Mars also said that the campus includes “plenty of outdoor space designed for pets to relax and play with caretakers and their other furry friends who call the campus home.”
 
"Everything about this campus is dedicated to helping pets live longer and happier lives," said Larry Allgaier, president of Mars Petcare North America. "Mars has been doing business in Tennessee for the past 35 years, employing nearly 1,700 associates across our Petcare, Chocolate and Wrigley business segments. Our $110 million Global Innovation Center marks the sixth Mars site in Tennessee and will employ more than 140 associates."
 
Mars Petcare broke ground on the center in May 2012. The campus features four distinct buildings, each serving a specific purpose in the life-cycle of pet food innovation for Mars Petcare:
 
  • The 39,904-sq.-ft. quality and innovation center houses research and development associates working in an office setting, in addition to a state-of-the-art microbiological and analytical laboratory.
  • New technologies and products will be developed and produced on a small scale at the 56,589-sq.-ft. product development center before full-scale production is implemented throughout the company's manufacturing network.
  • The 28,461-sq.-ft. pet feeding center is where the pets will live. It has circular kennels where dogs will live in pairs, as well as indoor/outdoor play areas for resident dogs and cats.
  • The 10,302-sq.-ft. learning center features an interactive learning environment and Mars history museum for guests. The center also includes space for focus groups, a conference center, workout room and break areas for associates.
Mars Petcare also donated $100,000 to build the town's first public dog park. The company worked closely with the town and Outdoor Encounter to design the four-acre park, which includes separate spaces for large and small dogs, sensory trails and bone-shaped benches. More than 90 Mars employees volunteered 800 hours to ensure the park could open by Oct. 1.
 
"We want to thank Mars Petcare for creating these high quality jobs and continuing its investment in Tennessee," said Gov. Bill Haslam. "Our state offers many advantages to both new companies and existing industries including a favorable geographic location, advanced transportation and logistics infrastructure, and a skilled workforce. Mars Petcare opening its first North American global innovation center in Thompson's Station is a significant step in the company's 35-year history with the state."
 
The company already has one innovation center each in Verden, Germany, and Aimargues, France.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Hy-Vee to utilize Agilence reporting solution

BY Vivian Gomez

WEST DES MOINES, Iowa — Hy-Vee is looking to improve operations and reduce shrink, and to that end, will be deploying Agilence’s Retail 20/20 exception reporting tool.  
 
"While looking for a solution we were keen on finding one that could help us improve our in-store operations, while also making exception reporting a priority," said Darren Baty, SVP and chief information officer, Hy-Vee. "After seeing Retail 20/20 in action it became clear that we would be able to reduce shrink and improve our front end with this tool."
 
The employee-owned grocer is based in West Des Moines, Iowa, and operates 237 stores in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin.
 
"I am very happy to have Hy-Vee join our growing family of clients," said Russ Hawkins, CEO, Agilence. "Their selection of Retail 20/20 is a testament to our team's goal of building the best solution possible for retailers."
 
According to Agilence, the Retail 20/20 tool provides visibility into daily store operations to reduce fraud and operational inefficiencies.
 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?