Schick Hydro Silk, Jackie Cruz celebrate inner confidence
Schick Hydro Silk is putting a new spin on summer and reality dating shows with its new campaign.
Titled “Feelin’ Myself Island” the campaign parodies the typical tropes seen on reality television, and acknowledges that women no longer need someone to complete them. Instead, it empowers women to continue feelin’ themselves, the Shelton, Conn.-based company said.
Featuring actress Jackie Cruz, the video sees her profess her inner confidence through fun-lighthearted takes where she flirts with herself as the sole contestant on “Feelin’ Myself Island.”
“It’s so important to love yourself – give yourself a rose, take yourself out to dinner, make sure your mind is right because when you do, when you’re confident, people gravitate towards you,” Jackie Cruz said. “People want to know, ‘Damn, what is she doing? What’s her beauty regime? Why is she so happy?’ And because I’m confident and feelin’ myself, I’ve been able to pursue acting, music and who knows what’s next! To successfully go after different endeavors, you need to fall in love with yourself first and what better place to do that than on your own private island?”
In addition, the brand wants to help consumers join in on the self-love by giving them the chance to apply for the opportunity to enjoy their own company by visiting the campaign’s website. The winner will be announced on Instagram on July 29. Further information can be found over on Instagram at @SchickHydroSilk and @JackieCruz.
“By playing off the guilty pleasure of watching reality dating shows, we’re able to uniquely celebrate the growing inner confidence of today’s woman” Nancy Lu, the brand manager for Schick Hydro Silk at Edgewell Personal Care said. And as a brand that stands for a comfortably close shave, ideal for any hair removal needs anywhere, island or no island, through the ‘Feelin’ Myself Island’ campaign we want to revel in the things women do for themselves and encourage them to get even closer with themselves.”
To join in the conversation Schick Hydro Silk is encouraging consumers to use the #FeelinMyselfIsland hashtag on social media.
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