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Revlon encourages women to ‘choose love’

BY Gina Acosta

NEW YORK — Global beauty brand Revlon has unveiled the next phase of its LOVE IS ON campaign.

CHOOSE LOVE invites women around the world to believe in love, to let go of doubts and take a chance to make love happen. To introduce the global campaign, Revlon global brand ambassadors appear in TV spots that celebrate making bold moves toward love: 

  • Olivia Wilde is depicted making the first flirtatious move
  • Halle Berry is shown keeping the romance alive
  • Alejandra Espinoza is seen declaring her love

This is the first time all three brand ambassadors have been featured together in a global advertising campaign. The ads are complemented by an accompanying digital and print campaign offering inspiration to help women select the best Revlon products for them.

“At Revlon, we have been thrilled with the response of women around the world who have eagerly embraced our LOVE IS ON mission — and there is great excitement as we get ready to unveil our next big step, the CHOOSE LOVE campaign,” said Lorenzo Delpani, CEO of Revlon. “We believe that by inspiring people to CHOOSE LOVE, we can spark a global movement around the positivity of love.”

With CHOOSE LOVE, Revlon is asking women to be proactive in choosing and celebrating love. The hope is to empower women to recognize the infinite possibilities for love and more boldly seize upon those opportunities each and every day.

Revlon is also inviting women around the world to show how they CHOOSE LOVE by uploading photos of themselves blowing kisses and tagging someone special to ‘pass it on’ using the new #CHOOSELOVE hashtag. Select consumers could even find themselves featured on Revlon’s website and/or social pages.

CHOOSE LOVE television spots begin airing in global markets today, with print ads appearing in February books, as well as online and in-store.

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