Raley's hires Revionics to offer social media rewards program

AUSTIN, Texas — Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

Revionics said Monday that the West Sacramento, Calif.-based chain would use its social commerce software system to power the Extra Friendzy social media rewards program. The program allows the chain to inform customers about time-sensitive and limited-quantity offers through social media channels like Facebook, as well as strengthening customer engagement, driving in-store traffic and persuading customers to join the Something Extra rewards program. Raley's operates 128 stores in northern California and Nevada under the Raley's, Bel Air, Nob Hill Foods and Food Source banners.

"We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts," Raley's director of marketing, customer relationship management and analytics Tom Hutchison said, adding that the program would help keep customers engaged and ready to shop, in addition to growing advocacy for the company through social media.