NYX Cosmetics develops ‘Jerseylicious’-inspired makeup palette
LOS ANGELES — Attention “Jerseylicious” fans! NYX Cosmetics has teamed up with the Style Network for a multiplatform sponsorship that includes the creation of a co-branded makeup palette inspired by the network’s series “Jerseylicious.”
The new Haute Jersey Leopard Couture gives “Jerseylicious” fans the chance to fashion their own signature smoky eye and sun-kissed faux tan glow. The partnership also includes exclusive short-form content to air on Style and online at NYXCosmetics.com. NYX will be integrated into a new episode of “Jerseylicious” premiering Sept.18 at 8 p.m. ET/PT on Style.
As part of the partnership, Style has created a custom-tailored interstitial that will begin airing in August offering tips for viewers on how the new NYX palette can have them looking like their favorite “Jerseylicious” stylist. Then on Sept. 18, the product will be featured on a new episode of the series with “Jerseylicious” stars Alexa, aka “The Glam Fairy,” and a bridal makeup artist in the tri-state area, helping makeup artist and friend Olivia create a variety of “how to” videos for NYX to post to their website.
Available in stores and online now, the new “Jerseylicious”-inspired product is co-branded with the show’s logo and tune-in information. Valued at $25, the makeup kit is draped with a leopard pattern in gold and black. It features 24 eye shadows in matte and shimmery hues, four bronzers, two micro Mega Shine lip glosses, two blushes and a double-sided mirror.
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