News

Nature’s Way Brands launches line of single-herb powders

BY Michael Johnsen

Nature’s Way Brands on Wednesday introduced a new line of Single Herb Powders made with premium, dried herbs. The full line includes three herbal powders, selected for their unique health properties: Standardized Turmeric Powder to support joint health, Beet (Beta vulgaris) Root Powder containing energy-supplying sugars and starches and Activated Coconut Charcoal Powder for internal cleansing.

Sales of herbal powders have been rapidly increasing, solidifying the drinkable powders as an emerging supplement industry trend. “Consumers are demanding high-quality herbal powders because they can easily be added to the beverages people are already drinking,” stated Christopher Oswald, licensed nutritionist at the Green Bay, Wis.-based supplier. “At Nature’s Way, we are committed to bringing consumers herbal innovations that allow them to get the benefits of their favorite supplements in new and convenient ways.”

[quote-from-article] The new line of single herb powders is formulated with whole herbs as they’re found in nature, preserving the Nature’s Way pledge to quality and transparency while optimizing the health benefits of each powder.

These powders quickly dissolve in any beverage, making it easy to absorb the wellness benefits of turmeric, beet root or activated coconut charcoal. The new powders are now available at select grocery and natural food retailers nationwide.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
The breakers NACDS Annual 2018
News

NACDS Annual to open with Huey Lewis and the News

BY David Salazar

The National Association of Chain Drug Stores is bringing Grammy winning artists Huey Lewis and the News to NACDS Annual this year. The band will perform at the Opening Celebration of NACDS Annual, taking place from April 21 to April 24 at the Breakers in Palm Beach, Fla., this year.

In addition to the opening celebration, NACDS Annual, which is anchored by opportunities for suppliers and retailers to collaborate — both through Strategic Exchange Appointments and Meet the Retailer Events — will feature two Business Programs. The first business program will be led by NACDS president and CEO Steve Anderson and NACDS chairman and Walgreens Boots Alliance co-COO and Walgreens president Alex Gourlay. The second will feature author and management educator Jim Collins.

Registration for the event can be accessed here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Mom entrepreneur supports breastfeeding with new energy bar option

BY Michael Johnsen

Launching into more than 300 Walmart locations in January, the Boobie Bar origin story is reminiscent of the popular Airborne immune boosting supplements.

Mom entrepreneur, founder and Boobie Bar CEO Wendy Colson identified an unmet need in the market – new moms looking for an energy booster that helps support breastfeeding – and went to work formulating a solution. But in addition to being a mom, Colson adds some health practitioner credibility to the product line with more than two decades of experience as a registered nurse and board-certified lactation consultant.

[quote-from-article] “Moms are the busiest people on the planet,” Colson said. “They want new, innovative ways for wellness.” With that in mind, Colson is already exploring line extensions that will expand the brand appeal to all moms, she said.

Headquartered in Encinatas, Calif., the Boobie Bars are formulated with turmeric, which offers breast tissue support when lactating to aid flow; moringa, a powerful plant rich with potassium; coconut oil, which derives its “good fat” from lauric acid, an anti-microbial also found in breast milk; and organic shatavari, which supports the reproductive system.

Boobie Bars got their start in 2011 when Colson hosted a free community breastfeeding support group called Milk & Cookies. It was there a new busy mom asked what she could eat on the go that would support her as a nursing mom. There was nothing to recommend, so Colson formulated the first lactation-support bar to hit the market.  
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?