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Mitchum develops new Clinical formula to fight odor

BY Antoinette Alexander

NEW YORK — Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.

The product was specifically developed to combat heavy perspiration and contains double the amount of odor-fighting oxygen complex as base Mitchum antiperspirant/deodorant. It also offers the maximum level of active ingredient for 48 hours of clinical performance wetness protection, the brand stated.

Mitchum Clinical is available in a variety of fragrances for both men and women, all containing Mitchum’s exclusive oxygen odor-control technology. The suggested retail price is $8.99 each.

The brand also announced that the entire Mitchum product line now features the patent pending oxygen odor-control technology. In addition, Mitchum is refreshing its identity with a new logo and improved packs, and has optimized the fragrances of the new line to include its most popular scents. For women, Mitchum offers Powder Fresh, Pure Fresh, Shower Fresh, Flower Fresh and Unscented varieties. The men’s scents include Clean Control, Sport, Mountain Air, Ice Fresh and Unscented.

 

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American College of Preventive Medicine certifies RediClinic’s Weigh Forward program

BY Antoinette Alexander

WASHINGTON and HOUSTON — The American College of Preventive Medicine has certified RediClinic’s Weigh Forward weight/lifestyle management program as meeting evidence-based standards for healthy weight loss. This is the first time in ACPM’s nearly 60-year history that the organization has certified a third-party program, and it signifies the launch of its new certification program.
 


“The American College of Preventive Medicine has supported the practice of preventive medicine in many ways over the years, and recognizing third-party programs that meet quality and effectiveness standards for physicians, their patients and consumers is a new way for us to pursue this mission,” said ACPM’s executive director Michael Barry. “It was logical to begin our certification initiative with weight management programs since obesity is one of the nation’s most critical and challenging public health issues, and Weigh Forward went through a rigorous evaluation process to gain our certification.”
 


The certification program allows organizations to apply to certify that their program meets ACPM’s evidence-based standards for health promotion and weight management. Programs are reviewed for both content and individual process elements, placing emphasis on health improvement. The criteria for evaluation focus on weight loss strategies, medical monitoring, weight maintenance and patient support. Organizations that have received ACPM certification for their weight management program will be able to market the product as such to potential customers. And, for the first time, consumers will have the ability to seek the certification seal when assessing their options to create and support a healthy lifestyle. 
 


RediClinic has offered Weigh Forward at 30 Texas-based RediClinics since 2011. Weigh Forward is now being licensed to other providers who want a turn-key weight/lifestyle management solution for their practice or clinic. The 10-week program combines 15-minute visits with a healthcare professional with access to an online platform that supports both the clinician and the patient. According to RediClinic, it has proven successful in helping patients lose 1 or 2 pounds per week, while significantly improving their cardio-metabolic health.
 


The Weigh Forward program has four key components: a medical component, which includes an initial physical exam, lab tests at the beginning and end of the program, and regular biometric monitoring; a proprietary behavior modification component, which identifies each patient’s individual barriers to success and offers proven strategies for overcoming them; a diet/nutrition component, which includes five meal plans (including a diabetic plan) and more than 500 low-calorie recipes; and a physical activity component, which features customized fitness-improvement regimens for each patient.
 


“Weigh Forward is a uniquely comprehensive and effective program, and we are honored that the American College of Preventive Medicine has recognized this through its newly created certification program,” said RediClinic’s CEO Web Golinkin. “We have created a program that all healthcare professionals can use to help their patients achieve sustained weight loss and health gains, and we hope that ACPM’s certification will assure potential licensees that our program meets the highest professional standards.”

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Woolite introduces new formula

BY Ryan Chavis

PARSIPPANY, N.J. — Woolite, a brand from Reckitt Benckiser, announced the launch of Woolite Everyday with Fiber-Flex technology. The new detergent formula helps protect clothes from fading and maintains the shape of the fabric and the fiber elasticity, the company said.

"We know that protection during the cleaning process is very important to keep your favorite everyday clothes from fading, shrinking and stretching," said Ben Crawley, brand manager for Woolite USA. "Leveraging our expertise in the protection of delicates, we are excited to introduce Woolite Everyday with Fiber-Flex technology that extends the protection and care in the wash to all everyday clothes and not just delicates. Woolite will help preserve the love affair a consumer has for her favorite clothes for up to 20 washes."

The new detergent, available in Sparkling Fresh scent, can be purchased at mass and grocery stores nationwide beginning this month for $8.87 for a 50-fl. oz. bottle and $13.97 for a 100-fl. oz. bottle.

 

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