Meijer expands mPerks program to include pharmacy rewards for fuel and groceries

BY Jason Owen

GRAND RAPIDS, Mich. — Meijer announced today that it is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to personalize their savings and earn rewards in the areas they shop the most whenever they fill a prescription.

The Grand Rapids, Mich.-based retailer launched the mPerks Pharmacy Rewards program this month after reaching 1.5 million mPerks subscribers and saving enrolled customers $21.5 million so far this year.

For every five eligible prescriptions filled, customers can earn one of the following:

  • $10 off their total shopping purchase;
  • 5% off total grocery, and health and beauty purchases;
  • 50 cents off per gallon of Meijer gas.

Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.

"Pharmacy Rewards is just the latest way we go beyond offering everyday low prices and weekly specials to help our customers save money," said Michael Ross, vice president of customer marketing and emerging technology. "We are excited to expand mPerks for our 1.5 million subscribers, and hope they enjoy personalizing their savings even more when they checkout."

Meijer launched mPerks in the fall of 2010 as a way to help customers save money at the register by offering a faster — and more convenient — way to clip coupons. Each week, as many as 25,000 customers sign up for the free online program, which keeps savvy, deal-seeking shoppers from having to cut, print or even present a coupon upon checkout. Ross said the program has a redemption rate up to four times higher than the national average and has seen nearly 82.6 million clips so far this year.

To start earning rewards, customers just go to and sign up in the "rewards" section.

Once customers sign up at, they can preview and select coupons for their favorite national or Meijer own brand products that are then stored in their personal mPerks account until redeemed or expired. The applicable coupons are then instantly redeemed when shoppers enter in their mobile phone number, which serves as the mPerks account number, at checkout.

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