McKesson Ventures continues support of portfolio companies with $10K donation
McKesson’s venture capital arm has donated $10,000 to Meals on Wheels America on behalf of its former portfolio company Landmark Health, a provider of in-home, risk-based medical care.
As part of its commitment to supporting the growth and mission of its portfolio companies, McKesson Ventures will give $10,000 to a charitable organization of the portfolio company’s choosing following a positive exit.
“Landmark Health is a shining example of what success can look like under value-based care,” said Dave Schulte, managing director at McKesson Ventures. “In addition to filling an important care need for polychronic patients, Landmark is providing this care at risk with a multidisciplinary team that partners with payers – all while improving outcomes. We’re excited to watch them grow in the years to come and expand their offering to more patients across the country.”
Landmark Health is a provider of home-based medical care for patients with complex needs. An interdisciplinary mobile care team works together and makes home visits to help patients manage their medical conditions. Typically, these services are available at no direct cost to patients, most of whom are eligible for Medicare Advantage or other coverage. According to the Centers for Medicare & Medicaid Services’ most recent data, nearly 45 percent of emergency room visits from nursing home residents on Medicare or Medicaid could have been avoided. Landmark Health tackles this issue head on, connecting some of the most clinically complex and medically vulnerable patients with a, coordinated care team that provides medical, behavioral, social and palliative care.
“We are grateful to McKesson Ventures for this donation to Meals on Wheels America and their ongoing support,” said Christopher Goldsmith, president of Landmark Health. “It is amazing to work with a firm that is not only committed to our growth strategy, but also appreciates our values and mission to deliver comprehensive care to patients wherever and whenever they need it.”
Similar to Landmark Health, Meals on Wheels aims to empower seniors with independence by bringing needed resources directly into their homes. The non-profit currently helps nearly 2.4 million seniors annually across the United States, supporting more than 5,000 community-based programs that are dedicated to addressing senior isolation and hunger.
FMI applauds passage of U.S. House Farm Bill
The House on Thursday passed legislation to address the economic challenges facing the nation’s farmers and ranchers, while making significant investments in opportunities for Supplemental Nutrition Assistance Program recipients. The move drew praise from the Food Marketing Institute.
In a prepared statement, Hannah Walker, FMI’s senior director, technology and nutrition policy, said:
“FMI appreciates the work U.S. House Agriculture Chairman Mike Conaway and the Committee have done over the past few years holding dozens of hearings on Supplement Nutrition Assistance Program (SNAP) policy in order to craft H.R. 2, the Agriculture and Nutrition Act of 2018. The legislation offers a permanent ban on EBT processing fees and protects the privacy of our non-publicly traded independent retailer members. H.R. 2 maintains many of the efficiencies within SNAP that have helped keep costs down and improves SNAP retailer provisions.
“FMI and its retail members are committed to the public-private partnership we uphold with the U.S. Department of Agriculture as a facilitator of the SNAP program. We look forward to being a resource to Congress as the Farm Bill moves through the Senate, and we’ll continue to remind Members of Congress how jobs, wages and SNAP participant data affect each state. Our partnership has created tremendous efficiencies, fraud reductions and cost savings in the program over the past several decades.”
Upon passage, Conaway also commented and said, “Today’s vote was about keeping faith with the men and women of rural America and about the enduring promise of the dignity of a day’s work. It was about providing certainty to farmers and ranchers who have been struggling under the weight of a five-year recession and about providing our neighbors in need with more than just a hand out, but a hand up. I’m proud of what this body has accomplished, and now look forward to working with the Senate and the president to deliver a farm bill on time to the American people.”
NCS to help brands better gauge impact of cross-screen TV, video media
Nielsen Catalina Solutions, whose mission is to improve advertising performance for the CPG ecosystem, has announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape.
The service provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service, the company stated.
“The television ecosystem today is complex; consumers are increasingly electing a combination of services and devices to meet their customized needs for content. There are more ways and places to advertise, presenting new opportunities for marketers, however it has been difficult to measure holistic campaign success until now,” said Carl Spaulding, executive vice president of strategy, Nielsen Catalina Solutions. “With the data assets of our parent companies – Nielsen and Catalina – and our industry partners, NCS is helping CPG advertisers to better understand how their cross-screen TV and video media is impacting consumer purchasing.”
To see how well a TV and/or video campaign is performing across services and screens, NCS measures the total incremental sales driven by a given ad campaign and how each platform contributed to the total lift. This is possible for advertising delivered on any combination of linear TV (including data-driven), OTT, addressable TV, connected TV, desktop, mobile web or mobile in-app, the company stated. It is also possible to measure the sales driven by one campaign delivered in the same TV program across all of the platforms it appears. This solution has measured cross-screen sales for several CPG campaigns delivered on AMC, FOX and Hulu.
“AMC works closely with our CPG advertisers to create custom experiences that drive consumer engagement and strengthen fandom for both the product and the program,” added Jessica Chonody, vice president of ad sales research, AMC. “Being able to measure the holistic sales lift driven by these unique campaigns that span multiple platforms allows our advertisers to show how their hard work pays off.”