Lay's Air Pops adds new flavor

PLANO, TX — Lay's potato chips, a brand from PepsiCo's Frito-Lay division, earlier this week announced that its Lay's Air Pops crisps would be entering more markets across the United States. In celebration of the expanded distribution, the company is introducing new Air Pops salt & vinegar crisps.



"Lay's Air Pops crisps are perfect for consumers who are looking for an alternative to regular potato chips that doesn't compromise on flavor," said Ram Krishnan, VP marketing of Frito-Lay North America. "By expanding distribution to California and the Pacific Northwest, we're excited to introduce this new snack option to an even broader audience."



Lay's Air Pops, also available in original, barbeque and sour cream & onion, can be purchased at grocery stores in select markets. A 3-oz. bag has a suggested retail price of $2.99.