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Jimmy Dean debuts new look for packaging

BY Allison Cerra

DOWNERS GROVE, Ill. — Jimmy Dean has introduced a new packaging look for its line of convenience breakfast products.

The packaging refresh, which features new graphics, product images and a contemporary brand logo, gives the brand’s breakfast products a consistent look and feel across the entire product portfolio, including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes and sausage, quesadillas and all Jimmy Dean Delights product offerings.

"This contemporary new look was created to provide consistency and immediately grab consumers attention, making it easier to find their favorite Jimmy Dean products on shelves," Jimmy Dean VP marketing Amy Grabow said. "We’ve also created a distinct new look for our popular Delights line that communicates a ‘better-for-you’ message while staying true to the Jimmy Dean brand persona."

Jimmy Dean’s convenience product portfolio is expected to complete transformation by November, followed by the brand’s line of refrigerated fresh roll sausage and fully cooked links and patties beginning in early 2013.

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