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HDA honors manufacturers for industry excellence with 2018 DIANA awards

BY Antoinette Alexander

The Healthcare Distribution Alliance, which represents primary pharmaceutical distributors, has honored pharmaceutical and consumer product manufacturers with its annual Distribution Industry Awards for Notable Achievements in Healthcare.

The awards were distributed at the HDA 2018 Business and Leadership Conference in Colorado Springs, Colo.

The DIANA Awards have been a symbol of excellence in the pharmaceutical supply chain since 1959. Honored HDA-member manufacturers demonstrate leadership, maintain strong trading partnerships and develop innovative new product launches and promotions for the pharmaceutical distribution industry. In addition, two companies were recognized as HDA Manufacturer Partners of the Year; honorees are HDA members that have had at least five consecutive years of membership and active participation in the Alliance.

“The DIANA Awards identify and celebrate HDA manufacturers for their outstanding accomplishments,” said HDA president and CEO John Gray. “Winners set the standard for the industry, with their contributions benefiting the supply chain and the patients they serve. The Alliance is proud to recognize our 2018 DIANA winners.”

2018 DIANA Award Winners:

Best New Product Introduction or Promotion Awards

  • Branded Pharmaceutical Products: Alkermes, for ARISTADA 1064mg Two-Month Dose
  • Generic Pharmaceutical Products: Mylan for Glatiramer Acetate Injection

Best Overall Manufacturer Awards

Consumer Product Manufacturer

  • Winner: Reckitt Benckiser
  • Merit Finalist: Bayer Consumer Health

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of Less Than $300 Million:


  • Winner: Alkermes
  • First Merit Finalist: Mission Pharmacal
  • Second Merit Finalist: Kowa Pharmaceuticals America

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of More Than $300 Million:


  • Winner: Bayer HealthCare Pharmaceuticals
  • First Merit Finalist: Allergan
  • Second Merit Finalist: Takeda Pharmaceuticals America

Generic Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of Less Than $100 Million:


  • Winners: Alvogen and Lannett
Merit
  • Finalist: Ascend Laboratories

Generic Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of More Than $100 Million:


  • Winner: Amneal Pharmaceuticals
  • First Merit Finalist: Apotex
  • Second Merit Finalist: Zydus Pharmaceuticals (USA)

HDA Manufacturer Partner of the Year Awards

HDA Manufacturer Member with Sales to Healthcare Distributors of Less Than $500 Million:

  • X-Gen Pharmaceuticals

HDA Manufacturer Member with Sales to Healthcare Distributors of More Than $500 Million:

  • Takeda Pharmaceuticals America

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Study: Retail ‘shrink’ decreased to $46.8B in 2017

BY Antoinette Alexander

Thefts, fraud and losses from other retail “shrink” decreased to $46.8 billion in 2017 from $48.9 billion the year before as shoplifting and organized retail crime continued to be the leading causes, according to the annual National Retail Security Survey released by the National Retail Federation and the University of Florida.

“Retailers are making progress in combating criminal activity, but there are still many challenges,” said NRF vice president of loss prevention Bob Moraca. “Whether the threat is coming from cybersecurity, organized retail crime or employee theft, the job for retail security teams continues to become more difficult every day, especially when resources and staff are limited.”

According to the report, shrink averaged 1.33 percent of sales, down from 1.44 percent the year before. A total of 59 percent of retailers surveyed said shrink was flat or decreasing, up from 51 percent. Only 41 percent said shrink was growing, down from 49 percent. Shoplifting and organized retail crime were the most frequent causes, accounting for 36 percent of losses, followed by internal employee theft (33 percent), administrative paperwork errors (19 percent) and vendor fraud or mistake (6 percent).

The most substantial losses per incident came from retail robberies, at an average $4,237.02 each (down from $5,309.72 the year before), followed by employee theft at $1,203.16 (down from $1,922.80) and shoplifting/ORC at $559 (down from $798.48).

For the first time in the survey, retailers were asked about their role in combating cybercrime. Two-thirds of loss prevention executives said they meet at least quarterly with IT/cybersecurity counterparts to discuss potential threats, and 86 percent said their companies have a cybersecurity incident response plan in place.

“Cybersecurity concerns are top-of-mind for retailers today as criminals continue to become more sophisticated in this area,” said Richard Hollinger, a veteran University of Florida criminology professor and the lead author of the report. “This is a growing threat that will require more resources going forward. Retail executives need to invest more in loss prevention to reduce these losses to their bottom line.”

The survey of 63 loss prevention and asset protection professionals from a variety of retail sectors was conducted March 14 to April 13. The study is a partnership between Hollinger and NRF and sponsored by Appriss Retail.

 

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Survey: Consumers are frustrated with brand marketers

BY Antoinette Alexander

Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey.

The “Marketers Are on a Mission: The State of B2C Marketing” survey by SmarterHQ, Cheetah Digital, Liveclicker, and MailCharts asked hundreds of B2C digital marketers, spanning a number of industries, what tactics they’re using to reach customers, where they’re spending most of their marketing budget, and ways in which they’re leveraging technology to better target consumers.

“While ‘personalization’ has been a buzzword with marketers for years, it’s clear that brands have yet to master tailored messaging, as consumers are growing increasingly frustrated by generic communications that don’t align to their specific tastes, interests, or behaviors,” said Michael Osborne, CEO of SmarterHQ. “In a world where brands like Amazon, Apple, Google, and Walmart execute everything customer-related so well, marketers should strive to continuously deliver better individual experiences. To benchmark if brands’ marketing tactics are meeting the expectations of consumers, we went directly to marketers to ask about their 2018 marketing budgets, what tools they’re investing in, and if the dominance of Amazon has any impact on their marketing spend. Some of the takeaways are eye-opening, but one thing remains clear to us — ‘behavioral marketing’ should become the de facto standard to build brand loyalty and to help delight consumers.”

According to the survey, 70 percent of millennials are frustrated with receiving irrelevant emails, but brands are still sending mostly mass communications. And while all industries prioritize their marketing spend to drive traffic to online first, mobile second, and physical locations last, more than 50 percent of consumers are still doing their shopping in-store.

The survey, which included marketers from across industries including retail, financial services, travel & hospitality, higher education, and media, entertainment & telecom, also found that marketing investments and strategies varied by industry:

  • 79 percent of those in retail are investing in personalization tools, which is more than any other industry surveyed.
  • Travel and hospitality reports the highest shift toward tailored messaging, with 63 percent of their communications catered to individual customers versus mass marketing. Retail follows, with 38 percent of their marketing mix focused directly on individual shoppers.
  • Travel and hospitality, higher education, and financial services are investing in content marketing 63 percent more than other industries.

The top four priorities of B2C digital marketers:

Creating a more personalized customer experience: 51 percent of respondents said this was their top-ranked opportunity. “When it comes to personalization, data is paramount,” said Judd Marcello, executive vice president of global marketing for Cheetah Digital. “Customer data is typically underused or used inefficiently. It tells brands, especially retailers, so much about where they can improve or what their customers want, and they can use that data to make a big impact on their business.”

Increasing budgets to invest more in multichannel: The survey found that, this year alone, marketing budgets are increasing on average by 18 percent, with multichannel solutions as the top technology for investment. Respondents reported investing 26 percent more in multichannel than any other technology.

Sending more behavioral-based messages: 54 percent of respondents ranked email as the top ROI-driving channel, mostly because it remains the cheapest to implement and consistently produces the highest engagement. Respondents plan on sending 30 percent more behavioral emails compared with mass newsletters. Yet, millennials only want one to three marketing emails per month, but brands are sending eight to 10, and they plan on sending even more emails in the future. “Marketing teams are often short on resources,” said Carl Sednaoui, director of marketing for MailCharts. “A great way to launch your email personalization efforts it to understand what the best players out there are doing. By seeing exactly how the best companies nurture browse abandoners, cart abandoners, and recent purchasers, you’ll get a feel for what’s right for your own email program.”

Implementing strategies to compete with Amazon: 95 percent of retail marketers said the giant has significantly impacted their marketing plans. However, marketers in other industries aren’t as concerned, or in some cases concerned at all, by Amazon. With Amazon already moving into financial services, food delivery, and healthcare, it’s only a matter of time before they tackle other industries, too. “The most powerful weapon in any marketer’s arsenal is ‘activated’ customer data,” said Justin Foster, co-founder and vice president of market development for Liveclicker. “Activated data is not only the key to unlocking personalization potential; it provides every marketer with truly unique customer insights – insights that can’t be accessed by Amazon or any other competitors.”

 

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