BEAUTY CARE

Hayley Williams’ Good Dye Young hits retail shelves

BY Gisselle Gaitan

Paramore’s Hayley Williams, known for her signature bold hair colors, is now making her Good Dye Young hair color brand accessible to a wider range of consumers.

The Denton, Texas-based company announced that its products, which were created by Williams and her stylist Brian O’Connor, would be hitting Sally Beauty shelves across the nation.

Shoppers can now Good Dye Young’s Semi-Permanent Hair Color line and Hair Makeup formulation at the retailer’s physical and digital shelves.

“We’re thrilled to offer this exciting new line to our customers seeking more creativity with hair color,” Maryann Herskowitz, the vice president of color and care at Sally Beauty said. “The professional-grade ingredients in the semi-permanent and temporary poser paste provide Sally customers with quality results, all while encouraging them to think outside of the box with hair color and confidently experiment with their look.”

Available in 9 colors and a Fader, the Semi-Permanent Hair Color retails for $18, is highly pigmented, contains a customizable cream formula that is vegan and cruelty-free, and features bergamot essential oil to left the mood while it cares for the hair, the company said.

Good Dye Young Poser Paste Hair Makeup

The Poser Paste Hair Makeup also retails for $18, and contains an innovative formula that brings the fun of hair color to tresses without the long-term commitment. Available in 8 colors, each is mixable and vibrant on all hair types and can be washed out with shampoo.

“Good Dye Young is a community built on a mission of inclusion, diversity and self-expression,” the president of Good Dye Young, Abraham Faddoul said. “Our partnership with Sally Beauty offers us a platform to grow our diverse community and be present where consumers shop for vibrant hair color, at Sally Beauty stores.”

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