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Hallmark names new president

BY Seth Mendelson

Mike Perry has been appointed president and chief executive officer of Hallmark Cards, according to an announcement by the Kansas City, Mo.-based company. The 30-year company veteran was previously president of Hallmark Greetings where he led all aspects of the greetings and personal expression business across the company’s global markets including product development, marketing, sales, finance, human resources and operations.

Don Hall will become executive chairman and Dave Hall will become executive vice chairman, the company announced. Perry will continue to build on the company’s progress and momentum to transform the business, drive distinguished financial performance and preserve the company’s private ownership.

“This is a moment in Hallmark’s history in which we are excited about our progress, highlighted by our Greetings business securing a record number of contract wins and renewals, ratings and offerings continuing to thrive in our Crown Media business and Crayola expanding its line of innovative products and Crayola Experience attractions,” said Don Hall, executive chairman of Hallmark Cards. “We are confident in Mike’s history of proven leadership to drive the important work ahead by maintaining an elevated focus on our consumer, accelerating our digital commercialization efforts, and delivering best-in-class execution.”

“I am honored to continue the legacy of leadership at Hallmark and look forward to sustaining Hallmark’s relentless pursuit of engaging with our core shoppers and viewers as the marketplace rapidly evolves,” said Perry. “We will continue to build on our momentum and deliver the strategic priorities needed to advance our diverse portfolio of businesses, while continuing the privilege we have at Hallmark of putting care into the world.”

Perry began his career at Hallmark in 1989, serving in a variety of leadership positions within Hallmark’s core business units, customer management teams and new business development initiatives. In 2009, he was named president and CEO of Crayola, part of Hallmark’s portfolio of businesses that manufactures and sells Crayola brand products worldwide. At that time, he also was named a corporate officer.

He was promoted to president of Hallmark Greetings in 2015 and accepted global responsibility for the business in 2018 prior to being appointed to his new role of CEO of Hallmark Cards. Perry earned a bachelor’s degree in business administration from the University of Missouri – Kansas City.

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