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Hallmark debuts smaller Just Because greeting cards

BY DSN STAFF

Greeting cards are getting a whole lot smaller.

Hallmark announced the expansion of its Just Because line by introducing the Just Because Minis, which help people hand-deliver happiness to those they care about — in a smaller form.

Perfect to tuck into such unexpected places as a lunchbox, backpack or purse, the collection features 88 mini-cards that are priced at $1.99 and come in the friendship, love, thank you, just because, encouragement, cope, thinking of you, congrats, and get well soon themes.

“A card is a simple way to make a big difference in someone’s day, and Just Because cards are perfect to celebrate the little moments in our everyday lives that make life so special or to lift someone’s spirit by being there for them,” Lindsey Roy, the chief marketing officer at Hallmark Greetings said. “With so many ways to stay in touch, it’s amazing to see what a card can do to go above and beyond to show someone how you feel or to tell them you’re thinking of them.”

In addition, Hallmark is bringing back Free Card Fridays, which is available at Hallmark Gold Crown stores from June 21 to September 27. New and existing Crown Rewards members can pick up a free Just Because card of their choice at their local store every Friday, the company said.

Shoppers can find the full size and mini Just Because cards exclusively at Hallmark Gold Crown stores.

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