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H-E-B adds latest Spur to its promotional mix

BY Michael Johnsen

 
 
SAN ANTONIO — H‑E‑B on Thursday announced the addition of the newest member of the San Antonio Spurs, LaMarcus Aldridge, to the retailer's award‑winning television commercials. Aldridge will join the line‑up alongside teammates Kawhi Leonard, Tony Parker, Manu Ginobili and Tim Duncan. 
 
The commercials may also include other surprise appearances by other players this year, the company said.
 
"Like his teammates, LaMarcus brings a unique flavor and community commitment to San Antonio and we are excited to introduce him to Spurs fans through our commercials," stated Cory Basso, H‑E‑B group VP marketing and advertising. "For the past 10 years H‑E‑B customers have enjoyed connecting with the Spurs through their passion for H‑E‑B products. Customers and fans alike look forward to our commercials every year to open the basketball season."
 
Check out one of last year's H‑E‑B Spurs commercials above. 
 
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NACDS taps congressional health policy staffer as industry liaison

BY Michael Johnsen

ARLINGTON, Va. — Citing his experience as the lead on health policy for a member of the U.S. House of Representatives’ Ways and Means Committee, the National Association of Chain Drug Stores on Friday announced Colin Brainard as the new director of federal government affairs. Brainard will join NACDS on Sept. 21.
 
“As the lead health policy staffer working for a member of the House Ways and Means Committee, Colin has tremendous experience on healthcare issues and in navigating the policy and political arenas,” Steve Anderson, NACDS president and CEO, said. “This experience will be particularly significant in Colin’s work in advancing NACDS’ efforts on pro-patient, pro-pharmacy issues on Capitol Hill. We are thrilled to welcome Colin to the NACDS team.”
 
Brainard will report to Tom O’Donnell, VP federal government affairs, within the Government Affairs and Public Policy department, which is led by Carol Kelly, NACDS’ SVP government affairs and public policy.
 
In his new role, Brainard will serve as a liaison with congressional offices on key issues impacting pharmacy, focusing on the House of Representatives, and will provide counsel for NACDS on effective advocacy strategies and tactics on those issues. He will also develop and maintain relationships with government affairs counterparts in other pharmacy and stakeholder health organizations and coalitions to help advance chain pharmacy priorities.
 
Prior to joining NACDS, Brainard served as a senior policy advisor for Rep. Lynn Jenkins, R-Kan., who is a member of the House Ways and Means Committee, which has jurisdiction over key pharmacy issues. Brainard advised the Congresswoman on health and tax issues related to her service on the Committee. Previously, he worked for Sen. Richard Burr. R-N.C., and interned for Sen. Sam Brownback, R-Kan. 
 
Brainard received his undergraduate degree from the University of Kansas.
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Target taps Techstars to foster retail innovation

BY Michael Johnsen

MINNEAPOLIS — Target on Wednesday took steps to build on its innovation legacy by teaming with Techstars to create a new retail accelerator that will launch next year here. 
 
Techstars and Target will put out a call later this year to tech-based start-ups with a vision for impacting any and every aspect of retail, from supply chain to data analytics to new ways to integrate digital and in-store experiences.
 
“We know that technology will continue to revolutionize retail, and that Target’s future will be built on innovation,” Target’s chief strategy and innovation officer Casey Carl said. “That’s why we’re so excited to partner with Techstars and invite the world’s most promising start-ups to work with Target right in our backyard.”
 
Start-ups that are accepted into the program will be offered investment capital, along with mentor support from Target executives, plus access to Techstars’ network of entrepreneurs, mentors, investors and other partners. 
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