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H-E-B adds latest Spur to its promotional mix

BY Michael Johnsen

 
 
SAN ANTONIO — H‑E‑B on Thursday announced the addition of the newest member of the San Antonio Spurs, LaMarcus Aldridge, to the retailer's award‑winning television commercials. Aldridge will join the line‑up alongside teammates Kawhi Leonard, Tony Parker, Manu Ginobili and Tim Duncan. 
 
The commercials may also include other surprise appearances by other players this year, the company said.
 
"Like his teammates, LaMarcus brings a unique flavor and community commitment to San Antonio and we are excited to introduce him to Spurs fans through our commercials," stated Cory Basso, H‑E‑B group VP marketing and advertising. "For the past 10 years H‑E‑B customers have enjoyed connecting with the Spurs through their passion for H‑E‑B products. Customers and fans alike look forward to our commercials every year to open the basketball season."
 
Check out one of last year's H‑E‑B Spurs commercials above. 
 
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