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GuruNanda brings latest aromatherapy offerings to mass outlets

BY Michael Johnsen
BREA, Calif. – GuruNanda earlier this week announced the launch of eight aromatherapy Essential Oil Blends in Walmart in April 2016.
 
“We’ve taken the guesswork out of aromatherapy with these blends that combine carefully selected ingredients to maximum effect,” stated Puneet Nanda, president of Healthland, maker of GuruNanda products.
 
Aromatherapy can freshen the air, create “atmosphere”, boost mood, energy and mental focus, ease congestion, help relaxation and improve sleep, the company stated. 
 
Each unique farm-to-shelf blend consists of three or more carefully selected oils all working synergistically towards a specific purpose. Lavender, for example, is well known for its soothing and calming properties, but can work even better when artfully combined with other plant essences (like eucalyptus) that have complementary properties, and increase their bioavailability.
 
The “whole” becomes greater than the sum of its parts, and allows the consumer to easily achieve the desired results, whether that’s a quick energy recharge after work or a good night’s sleep before a busy day.
 
 
 
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LifeScan’s latest OneTouch Verio Flex uses ColorSure tech to ease diabetes testing

BY Michael Johnsen
WAYNE, Pa. – LifeScan earlier this week introduced the new OneTouch Verio Flex blood glucose monitoring system, with ColorSure technology – a meter that helps take the guesswork out of understanding blood sugar test results for people with diabetes.  
 
Its simple color range indicator uses color to instantly tell patients when their blood glucose readings are "low," "in range" or "high" so they can quickly get on with their lives. Nine out of 10 people with diabetes agreed that the meter's color range indicator helped them easily interpret their blood sugar readings. 
 
"Research shows that ease of use remains a very important reason for meter selection by a majority of patients while, at the same time, one third say they can't make sense of their blood sugar results," stated Jeremy Pettus, endocrinologist and assistant professor of medicine at the University of California, San Diego. "The new OneTouch Verio Flex meter is designed to help people with diabetes better understand and manage their blood glucose. It provides basic information when all they want to know is their number and if they're in range; while the mobile app provides key insights and information sharing if they're interested in more."
 
The low and high range limits set in the OneTouch Verio Flex meter can be customized for each patient based on their healthcare professional's recommendations. With each test, the simple color range indicator shows whether a result is below limit (blue), within range (green) or above the limit (red). 
 
While it has broad appeal as a simple, intuitive meter on its own, patients can also use the meter's built-in Bluetooth Smart Technology to wirelessly connect with the companion OneTouch Reveal mobile app available on compatible iOS and Android mobile devices.
 
LifeScan has begun shipping the new OneTouch Verio Flex system to retailers and it will soon be available nationally wherever diabetes testing supplies are sold with an estimated retail price of $19.99. 
 
 
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No more cat videos? Truth Initiative, Petco partner on latest PSA

BY Michael Johnsen

 
 
WASHINGTON – The Truth Initiative and Petco on Thursday teamed together on a public service quit-smoking campaign with a video that pulls at the heart strings – if you can't quit for yourself, would you quit for your furry friend?
 
The Truth Initiative first warned of tobacco's impact on pets a couple of weeks ago with its #CATmageddon video, which put forth the simple premise: if cats owned by smokers are twice as likely to get cancer, then we will one day live in a world with no cat videos. And what fun is that, really?
 

 
 
According to the lateset truth survey, young pet owners visit the vet just as frequently as visiting the doctor themselves. By tapping into pet mania, truth is rallying this generation of teens to end tobacco use for good.
 
#CATmageddon premiered on the 2016 Grammy Awards broadcast and has already been viewed more than 33 million times, the Truth Initiative noted. The new ad, called #FinishIT, makes clear that dogs and cats are twice as likely to get cancer if their owners smoke. An extension of truth’s award-winning Finish It campaign, the ad underscores the immediate, unexpected dangers of the No. 1 cause of preventable death, tobacco.
 
“The more attention we generate and the more young people we engage to help us finish the tobacco epidemic, the more lives – humans and pets – we can save,” stated Robin Koval, CEO and president of Truth Initiative, the national public health organization that directs and funds the truth campaign. “When one out of four young pet owners has taken a sick day to care for a pet, you know you will grab their attention with the truth about pets and cancer. These ads, and our online and in-store activities with Petco, will get more young people involved in the movement to end tobacco use.”
 
Petco, a pet specialty retailer, has teamed up with truth to help spread the word. Beginning on March 1, all Petco locations nationwide will be giving out free Finish It pet collar charms and tips on how to protect pets from the negative impact of tobacco. Pet owners can support “Finishing it” in the name of their furry friends by visiting a local Petco to receive a collar charm for their dog or cat to wear, while supplies last.
 
“We’ve watched for more than 50 years as people increasingly treat their pets like true members of the family, so we’re not surprised to see that many young pet parents take their pet’s health so seriously,” said Whitney Miller, director of veterinary medicine for Petco. “That’s why we’re thrilled to provide helpful tips for pet parents concerned about the effects of secondhand smoke on their pets and an easy way they can help spread the word and show their support for this powerful campaign.”
 
The #FinishIT ad is part of Finish It, the campaign truth launched in August 2014 to inspire a movement of youth and young adults to end tobacco use. More than 294 million people have participated in the Finish It movement thus far. 
 
The Finish It campaign and new ad were created by truth’s agency of record, 72andSunny. Media planning and buying is handled by Assembly, truth’s media agency of record.
 
 
 
 
 
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