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FMI applauds passage of U.S. House Farm Bill

BY Antoinette Alexander

The House on Thursday passed legislation to address the economic challenges facing the nation’s farmers and ranchers, while making significant investments in opportunities for Supplemental Nutrition Assistance Program recipients. The move drew praise from the Food Marketing Institute.

In a prepared statement, Hannah Walker, FMI’s senior director, technology and nutrition policy, said:

“FMI appreciates the work U.S. House Agriculture Chairman Mike Conaway and the Committee have done over the past few years holding dozens of hearings on Supplement Nutrition Assistance Program (SNAP) policy in order to craft H.R. 2, the Agriculture and Nutrition Act of 2018. The legislation offers a permanent ban on EBT processing fees and protects the privacy of our non-publicly traded independent retailer members. H.R. 2 maintains many of the efficiencies within SNAP that have helped keep costs down and improves SNAP retailer provisions.

“FMI and its retail members are committed to the public-private partnership we uphold with the U.S. Department of Agriculture as a facilitator of the SNAP program. We look forward to being a resource to Congress as the Farm Bill moves through the Senate, and we’ll continue to remind Members of Congress how jobs, wages and SNAP participant data affect each state. Our partnership has created tremendous efficiencies, fraud reductions and cost savings in the program over the past several decades.”

Upon passage, Conaway also commented and said, “Today’s vote was about keeping faith with the men and women of rural America and about the enduring promise of the dignity of a day’s work. It was about providing certainty to farmers and ranchers who have been struggling under the weight of a five-year recession and about providing our neighbors in need with more than just a hand out, but a hand up. I’m proud of what this body has accomplished, and now look forward to working with the Senate and the president to deliver a farm bill on time to the American people.”

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NCS to help brands better gauge impact of cross-screen TV, video media

BY Antoinette Alexander

Nielsen Catalina Solutions, whose mission is to improve advertising performance for the CPG ecosystem, has announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape.

The service provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service, the company stated.

“The television ecosystem today is complex; consumers are increasingly electing a combination of services and devices to meet their customized needs for content. There are more ways and places to advertise, presenting new opportunities for marketers, however it has been difficult to measure holistic campaign success until now,” said Carl Spaulding, executive vice president of strategy, Nielsen Catalina Solutions. “With the data assets of our parent companies – Nielsen and Catalina – and our industry partners, NCS is helping CPG advertisers to better understand how their cross-screen TV and video media is impacting consumer purchasing.”

To see how well a TV and/or video campaign is performing across services and screens, NCS measures the total incremental sales driven by a given ad campaign and how each platform contributed to the total lift. This is possible for advertising delivered on any combination of linear TV (including data-driven), OTT, addressable TV, connected TV, desktop, mobile web or mobile in-app, the company stated. It is also possible to measure the sales driven by one campaign delivered in the same TV program across all of the platforms it appears. This solution has measured cross-screen sales for several CPG campaigns delivered on AMC, FOX and Hulu.

“AMC works closely with our CPG advertisers to create custom experiences that drive consumer engagement and strengthen fandom for both the product and the program,” added Jessica Chonody, vice president of ad sales research, AMC. “Being able to measure the holistic sales lift driven by these unique campaigns that span multiple platforms allows our advertisers to show how their hard work pays off.”

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FMI analysis reveals business strategies for engaging today’s grocery shoppers

BY Antoinette Alexander

Taking a modern lens on convenience, health and freshness are the trifecta for supporting a competitive growth strategy in food retail today, according to the Food Marketing Institute’s updated 2018 Power of Foodservice at Retail analysis released on Thursday.

In the last five years, food spending for meals prepared at home witnessed 5 percent growth while spending on meals prepared away from home increased 20 percent, according to Bureau of Labor Statistics. Spontaneous dinner decisions are now an inherent part of the shopper psyche, and a consequence is lower average weekly spending in the grocery store, FMI stated. The Power of Foodservice at Retail – Part 2 suggests that food retailers can assist shoppers in their weekly menu planning and prove the convenience value of retail foodservice. In fact, nearly two-thirds of consumers already incorporate time-saving solutions when preparing dinner in the form of semi- and fully-prepared items.

“Our research shows that an overwhelming 65 percent of consumers have not made up their mind on what to eat for dinner by 4 p.m., so this trend of consumers partnering scratch-cooking with time-saving meal accompaniments aligns well with grocers’ merchandising and marketing strategies. The research also shows that those loyal supermarket foodservice consumers give high marks for healthy choices, affordability and the ease of shopping the store combined with their foodservice purchase,” stated Rick Stein, FMI vice president, Fresh Foods.

Seven-in-10 shoppers emphasize healthy, nutritious choices when ordering from retail foodservice or restaurants. While 68 percent of shoppers believe they have sufficient information to make educated decisions, many emphasize the importance of options in the deli/prepared foods department, led by healthier ingredients (85 percent), clean label items (83 percent) and in-store health and nutrition information and/or education (71 percent). Switching to better-for-you alternatives is a popular tactic employed among health-focused shoppers and foodservice regulars.

Stein continued, “Food retailers who embrace health, quality, convenience and another critical lifestyle consideration – a more digitally-engaged foodservice consumer – will be the most successful in this competitive landscape as solution providers. In fact, the study notes that shoppers who are more likely to use technology for dinner planning tend to eat out an average of three times per week.”
The Power of Foodservice at Retail 2018 – Part 2 was conducted by FMI, prepared by 210 Analytics and supported by The Shelby Report and Hussmann Corporation.

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