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Editor’s note: Catching the consumers’ eye

BY Seth Mendelson
Retail is not dead; boring retail is dead.
That is what industry guru, Mack Elevation Forum founder and DSN partner Dan Mack told a packed house at the 19th annual Drug Store News Industry Issues Summit at New York City’s Plaza Hotel in late November. Moderating a panel of executives from such top retailers as CVS Pharmacy, Target, Walmart, Walgreens and Sam’s Club, Mack challenged them to explain to the audience what they were doing to remain relevant.
Mack is right on. If you do not start thinking outside the box now. your business will not survive in an increasingly complicated and competitive retail marketplace. Perhaps, more than ever before, traditional retailers must put their thinking caps on and develop merchandising and marketing strategies that will intrigue, yes, even seduce, consumers enough to stop staring at their computer screens and get into the car to go shopping.
To put it another way, the days of putting products on store shelves in a neat and orderly fashion, offering good — maybe even great prices and watching products fly into shopping carts is long over.
Do I need to make this point again?
With digital companies breathing down the necks of traditional merchants, and consumers collectively developing an acute case of attention deficient disorder spurred on by the likes of Amazon and others, now is the time for retailers to implement strategies that make their stores more and more interesting for consumers to shop. Increasingly, that means doing more than just offering products to consumers. As Mack and some of his panelists discussed, retailers, with the help of their suppliers, must develop programs that make consumers want — not necessarily need — to visit their retail chains.
That can mean many things. Some are as simple as in-store lighting, equipment and displays that make it easier for consumers to shop. Others are offering services to shoppers that encourage them to visit the store for something completely out of the ordinary. A third is to make the store a sort of neighborhood meeting place, where people can spend time chatting with each other.
Notice I am not talking about price points, product assortment and checkout speed. Those factors should all be accounted for at this point — if you are running your chain correctly. Now it is time to focus on what makes shoppers happy and eager to visit a store.
Trust me, if you do not do it, the guy down the street will. It is just a question of who wins over the consumer first and best.

 

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SlimFast gives a ‘Booster’ to dieting success with new line of supplements

BY Michael Johnsen

SlimFast last week introduced four new Boosters, SlimFast-branded diet aid supplements, to perfectly complement the SlimFast Plan.

“The new SlimFast Boosters really help with any diet, not just the SlimFast Plan, especially when food temptations come around,” stated Chris Tisi, CEO SlimFast. “Straying from your diet, which is inevitable, shouldn’t leave you feeling guilty. This just makes it harder to stay on track. Now with SlimFast Boosters, people can feel good about achieving their weight loss goals even if they give in and have some dessert.”

The four new SKUs include Craving Control Gummies Booster, which is available in a mixed berry flavor and helps to satisfy cravings and lose weight faster with green tea and garcinia. Fat Cutter Booster and Carb Cutter Booster are great allies to cheat fats and carbs respectively, without quitting on a weight loss plan. Fat Cutter is ideal for fatty meals, which is especially great when eating out, and during the holiday season. Carb Cutter works by limiting carb and sugar absorption and reducing calorie uptakes and works with all low carb diets.

And the Energy + Metabolism Booster is a great way to kick-start a person's metabolism and burn more calories. This booster helps increase energy with the power of green tea, and helps convert sugar into energy with garcinia cambogia extract.

These new boosters are easy to incorporate into the clinically proven SlimFast Plan – one sensible meal, two SlimFast meal replacements, and three 100-calorie snacks. They can simply be taken in addition to the already easy-to-follow diet plan. Alternatively, SlimFast Boosters can be used as part of an individuals own “DIY” weight loss plan.

 

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Vitamin Packs pitches personalized supplement regimen to Cleveland Clinic conference

BY Michael Johnsen

Seattle's Vitamin Packs, the next generation personalized vitamin subscription service, showcased its personalized nutrition capabilities at Dr. Michael Roizen's Preventative, Lifestyle and Integrative Medicine Conference. The conference, held in Las Vegas from Dec. 8 -10, is designed for all medical professionals with an interest in applying preventive, lifestyle and integrative medicine approaches into their practice.  

"We are thrilled to be in attendance at Cleveland Clinic's medical conference, led by renowned physician Dr. Roizen," stated Jason Brown, CEO Vitamin Packs. "With a focus on preventative and integrative medicine, the conference is a natural fit for Vitamin Packs, as we agree, nutrition is more than a one-size-fits-all approach to health. It's about understanding how your body works, what fuels it for success and how it interacts with prescription medications – all while having the highest levels of transparency available."

Developed in collaboration with Roizen's medical insight, Vitamin Packs' proprietary algorithm uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer. Vitamin Packs is the only vitamin subscription service that asks about medication use to help identify possible drug nutrient interactions – taking personalization to the next level. While the majority of multi-vitamin supplements deliver the recommended dietary allowance, which is only enough to avoid vitamin deficiencies, Vitamin Packs delivers science-backed therapeutic levels of vitamins and minerals that support optimal health.

"When evaluating holistic health, it is important to consider vitamins and supplements as part of a person's comprehensive nutrition plan, and especially any potential drug-nutrient interactions," commented Michael Roizen, chief wellness officer at the Cleveland Clinic and Vitamin Packs medical advisory board member. "Personalized, preventative health is at the forefront and we are pleased to have Vitamin Packs present to demonstrate their personalization capabilities with medical professionals attending this year's Integrative Medicine Conference."
 

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