Boston Beer Company launches spiked seltzer
BOSTON — The Boston Beer Company is looking to leverage the rising popularity of sparkling water with its latest beverage product.
Truly Spiked & Sparkling is a new spiked sparkling water with just 100 calories and 2 grams of carbs per serving.
"A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water," said Casey O'Neill, a member of the team behind Truly Spiked & Sparkling. "I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn't fill you up or break the calorie bank."
Boston Beer says Truly Spiked & Sparkling was born of two significant trends in the beverage world: growth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 2012, and an overall interest in low-calorie alcoholic beverages.
Truly Spiked & Sparkling comes in three flavors:
- Colima Lime
- Grapefruit & Pomelo
It's available in six-packs for a suggested retail price around $9.99-$10.99 (price varies by location). At the moment, Truly Spiked & Sparkling is on shelves in nearly 20 major markets throughout the U.S.
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