Abbott introduces new Similac Breastfeeding Supplement

7/24/2014

ABBOTT PARK, Ill. — Abbott, the makers of Similac, studied the diets of more than 80 lactating women to assess how their nutritional intake compared to dietary recommendations. In the study, only one out of 10 breastfeeding moms on average got 100% of the desired levels for DHA, lutein and vitamin E from their diet.



Abbott's new Similac Breastfeeding Supplement is specially designed to enhance the levels of those key nutrients in breast milk, which are important for nourishing baby's brain and eyes. The supplement should be taken with a prenatal vitamin or multivitamin to help fill moms' dietary gaps.



″Moms are first encouraged to focus on food to obtain ideal nutrition,” said Christina Sherry, Abbott Research Scientist who led the study. ″But as demonstrated by our study, the reality is that many women find it difficult to eat a well-balanced diet while adjusting to caring for a newborn. And even though many women may continue to take a prenatal vitamin during this time, many prenatal vitamins do not have, or have enough, DHA, lutein and vitamin E.”



The clinical evidence showed moms who took one Similac Breastfeeding Supplement a day had increased levels of DHA, lutein and vitamin E in their breast milk compared to mothers who did not take the supplement.



The Similac Breastfeeding Supplement is available at Babies″R″Us and contains a 30-day supply for $9.99.


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