News Briefs

11/18/2022

Vitabrid C12’s Wrinkle Serum Professional kit aims to smoothen skin

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Vitabrid C12 Wrinkle Serum Professional kit

Vitabrid C12 is rolling out its new Wrinkle Serum Professional kit, which contains its Face Brightening and Wrinkle Serum products.

The kit looks to combine the anti-aging and antioxidant effects of both products to help release vitamin C into the skin for more than 12 hours to aid in improving the look of wrinkles, pores and dull skin, the company said.

Consumers can find Vitabrid C12’s Wrinkle Serum Professional kit available for purchase online.

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11/17/2022

Afrin intros Children’s Afrin

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Children's Afrin

Bayer Consumer Health is debuting its Children’s Afrin line.

Children’s Afrin provides targeted fast relief, for children who suffer from nasal congestion due to colds or allergies, the company said.

The children’s medicated product line consists of two nasal spray products for children ages 2 to 6 and 6 and up: Afrin Extra Moisturizing Stuffy Nose Pump Mist, for ages 2 to 6 years old, is specially formulated for young children and unblocks a stuffy nose fast; and Afrin No Drip Extra Moisturizing Stuffy Nose Pump Mist, for ages 6 years old and up, targets nasal congestion in seconds without dripping down the nose or throat.

“There’s nothing worse than when you’re almost out the door, and your child runs over with their stuffy and snotty nose complaining of being sick because you know your plans for the day have been thwarted. That’s why we’re excited to bring the power of Afrin’s fast congestion relief to the whole family, so all ages can breathe more freely,” said Catherine Vennat, vice president/general manager, Upper Respiratory, Bayer Consumer Health U.S.

“Children suffering from colds or allergies now have access to nasal congestion relief that works fast and allows children to feel like themselves again, and their busy parents to get their families back on track while juggling multiple responsibilities,” Vennat added.

11/15/2022

Ben’s Original simplifies meal prep with Risotto Ready Rice

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Ben’s Original Risotto Ready Rice

Ben’s Original is helping consumers simplify their weekly meal preps with its new Risotto Ready Rice line.

Inspired by the classic and creamy rice dish, it is infused with modern flavors, and available in two varieties:

  • Cheese Risotto: Made with white cheddar, parmesan and blue cheese; and
  • Mushroom Risotto: Features parmesan and cheddar cheese and a mushroom mix. 

Both new launches can be heated in the microwave for 90 seconds, is made with 100% Italian-grown Arborio rice and do not contain artificial flavors or coloring, the company said.

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11/14/2022

Medicines360 obtains FDA nod for extended duration of use of Liletta

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Binder with FDA Approved

Medicines360 has received the Food and Drug Administration’s blessing to extend the duration of use of Liletta (levonorgestrel-releasing intrauterine system) 52 mg to prevent pregnancy for up to eight years.

With this FDA approval, Liletta has one of the longest approved durations of use for a hormonal intrauterine device in the United States. 

"As a nonprofit, mission-driven pharmaceutical organization, we are committed to closing critical gaps in women's health care and ensuring that women have access to the medicines and devices they need to live their best and fullest lives," said Tina Raine-Bennett, CEO of Medicines360. "We are proud to study our products in robust clinical trials, like ACCESS IUS, so we can provide quality birth control that works for a broad range of women. The extended duration of use for Liletta continues to provide that women can access a reliable, long-term birth control option that offers greater flexibility and expands choice in their reproductive health decisions."

"Now more than ever, patients need access to safe, long-acting and reversible contraceptive options," said Courtney Schreiber, professor and chief of family planning, department of obstetrics and gynecology at Penn Medicine. "Liletta is the only hormonal IUD approved for 8 years with a single continuous study for the full duration, providing data for patients and clinicians on the outcomes (high efficacy, low rates of adverse events) with long-term continuous use. This approval gives healthcare providers the ability to continue offering women a safe and effective option of pregnancy prevention for a long period of time."

Medicines360 received initial approval of Liletta in February 2015. Since then, Medicines360 has continued to invest in the product, which has led to continued optimization of the single-handed inserter and now, the extended duration of use for up to eight years.

11/14/2022

Premier Protein adds holiday twist to health shakes

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premier protein mint chocolate high protein shakes

Premier Protein is helping consumers stay on track with their health goals while also savoring the flavors of the holiday season with its new limited launch.

The winter mint chocolate high protein shakes, which include 30 g of protein, 160 calories and 1 g of sugar per serving, contain chocolate and mint flavors.

Also featuring 24 vitamins and minerals including antioxidants, vitamins C and E to support the immune system, the shakes come in 11.5-oz. individual bottles and 12-count multipacks, the company said.

Consumers can find Premier Protein’s limited winter mint chocolate high protein shakes at major retailers including Sam’s Club and Costco.

11/14/2022

Mielle Organics expands Rosemary Mint collection

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Mielle Organics Rosemary Mint Strengthening Conditioner

Mielle Organics is expanding its Rosemary Mint product collection with the launch of its new strengthening conditioner.

Designed to complement its previously launched strengthening shampoo, the product looks to provide users with strength and moisture to aid in improving the overall condition of the hair and scalp, as well as support longer and healthier hair, the company said.

"At Mielle, we take great pride in producing top quality, innovative and effective haircare products, and we are so thrilled to now have the No. 1 best-selling product for textured hair," said Monique Rodriguez, founder and CEO of Mielle Organics. "Our Rosemary Mint Scalp & Hair Strengthening Oil has amassed an incredible fan following since it was introduced in 2018, and we are excited to extend this collection with the launch of the new Rosemary Mint Strengthening Conditioner."

Infused with biotin, the conditioner is designed to deliver shine, and soften and detangle tresses, the company said.

Made without parabens, sulfates, mineral oil, DEA or animal testing, Mielle Organics’ Rosemary Mint Strengthening Conditioner retails for $9.99.